Disney and Macy’s Mark 100th Thanksgiving Day Parade With Limited-Edition Product Line (Exclusive)

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Alongside the Aug. 13 reveal of Disney’s brand-new Macy’s Parade balloon, the duo are debuting a coordinating capsule collection, available in limited quantities on the retailer’s website starting at 7 a.m. PT/10 a.m. ET that same day. Spanning clothing, collectibles, home goods and toys, the 29-piece lineup perfectly pairs with Disney’s soon-to-be unveiled Sorcerer’s Apprentice Mickey balloon, which will then head to New York City in November for the milestone 100th march of Macy’s Thanksgiving Day Parade.

The Sorcerer’s Apprentice Mickey capsule serves as a small taste of Macy’s 125-plus-piece Parade anniversary product assortment, set to launch in full this fall. In addition to Macy’s-made products, the retailer tapped a wide range of brands to participate in the celebration, including Citizen, Crocs, Hallmark, Loungefly, Super Smalls and Swarovski.

“Sorcerer’s Apprentice Mickey captures pure imagination and joy, making his debut as a balloon a standout moment for the Parade’s 100th anniversary,” Liz Shortreed, SVP, the Americas, Disney Consumer Products, exclusively tells The Hollywood Reporter. “Bringing Mickey Mouse into this iconic holiday moment adds a signature touch of Disney magic and celebrates his enduring place in fans’ lives.”

The balloon, with a sneak peak set for D23 Day at Disneyland Resort on Aug. 13, is inspired by Mickey Mouse’s beloved role in Disney’s Fantasia (1940). Shop Disney x Macy’s Sorcerer’s Apprentice Mickey capsule, available online now, while supplies last. THR will update this story once images of the balloon at Downtown Disney have been shared.

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