Blake Lively has offered an enticing new deal on her Brown Beauty products after claiming Justin Baldoni’s alleged smear campaign against her caused sales to drop by as much as 78%.
Target Circle members who purchase one of Blake’s haircare products will now be able to purchase a second Brown Beauty item for 50% off.
The sale is in effect through April 4, 2025.
Blake, 37, announced the discount on her Instagram account along with a link to her collection’s page on Target.
‘@target circle members… Through tomorrow only!! Buy 1 @blakebrownbeauty product & get the 2nd 50% off!’ her Instagram Story post read.
She raved about the quality of her products and their ‘incredible’ scent, stressing the amount of care that went into creating the line.
‘We spent 7 years and counting on the quality & results of these products. I couldn’t be more proud of our entire team and of every product. Not only do they deliver on results, but ohhh my, each smells INCREDIBLE.
Blake Lively has offered an enticing new deal on her Brown Beauty products after claiming Justin Baldoni’s alleged smear campaign against her caused sales to drop by 78%
‘You’ll see for yourself,’ she wrote, concluding with a smiling emoticon.
Blake’s hair care line, which launched August 5, 2024, is currently only available through the Brown Beauty website and on Target’s website and physical stores.
The range offers eight products priced from $18.99 to $24.99 and initially enjoyed great success, with CNN reporting in September that the products quickly sold out online and in stores.
The products were released around the same time Blake began facing backlash online in what she says was a coordinated smear campaign plotted by Justin.
Blake claims her various businesses were adversely impacted as a result of the alleged campaign.
The actress, who is currently embroiled in a legal warfare with Justin over the their dispute, filed a lawsuit against him in New Year’s Eve that alleged the campaign caused her to suffer ‘financial harms’ which ‘continue to the present’.
She stated her haircare brand, Blake Brown, and her two drinks ranges, Betty Buzz and Betty Booze, both suffered huge losses in sales due to the backlash she received.
The lawsuit states that Blake Brown sales plummeted by up to 78 per cent after the ‘social manipulation campaign started’.
Blake’s hair care line, which launched August 5, 2024, is currently only available through the Brown Beauty website and on Target’s website and physical stores
Blake claimed in her lawsuit that sales tanked on her haircare line after her It Ends With Us co-star and director, Justin Baldoni, allegedly plotted a smear campaign against her
It said: ‘Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 per cent.’
The lawsuit added: ‘This dramatic drop was completely at odds with the high satisfaction scores that Blake Brown products received in the significant consumer testing performed before launch or its initial success after launch’.
While it also stated: ‘Around the same time, the social media accounts for Ms. Lively’s brands- including Betty Buzz and Betty Booze were flooded by hateful comments, which began to echo through other social and traditional media outlets.’
Both Blake and Justin are currently suing one another after working together on their 2024 film It Ends With Us.
The haircare line currently offers eight products
The legal battle began back in December when Lively accused Baldoni of sexually harassing her and fostering a toxic work environment on the set of It Ends With Us.
She also alleged he created a retaliatory smear campaign against her with his publicists.
Lively first filed a complaint with the California Civil Rights Commission before moving forward with a formal lawsuit against Justin, with other defendants named.
In response, Baldoni filed a $400million defamation lawsuit against Lively, her husband Ryan Reynolds and their publicist Leslie Sloane, accusing them of shutting him out of his own film and ruining his career.
All parties have denied the allegations against them, and Reynolds and Sloane have also filed to be dismissed from the lawsuit.
Last month, Lively filed to dismiss Baldoni’s $400 million defamation lawsuit, slamming it as ‘vengeful and rambling.’
Both Blake and Justin are currently suing one another after working together on their 2024 film It Ends With Us
In court documents obtained by DailyMail.com, Lively’s attorneys slammed Baldoni’s lawsuit as a ‘profound abuse of the legal process that has no place in federal court’ as they asked for all claims against her to be dropped.
The documents also state that Wayfarer’s legal efforts against Lively may end up costing Baldoni’s team $100 million due to a mandatory fee shifting provision in California Civil Code Section 47.1, which provides protections to individuals with claims of sexual harassment and similar allegations.
In the introduction and summary of their argument, Lively’s legal team argues the lawsuit against her has ‘no place in federal court’ due to legal protections for individuals who have spoken out about sexual harassment or filed legal claims.
‘The law prohibits weaponizing defamation lawsuits, like this one, to retaliate against individuals who have filed legal claims or have publicly spoken out about sexual harassment and retaliation,’ the documents state.
The former co-stars’ trial date is set for March 9, 2026.
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