Colin Firth’s ex-wife, Livia Giuggioli, blasted Gwyneth Paltrow over her “unacceptable” ad promoting luxury properties near Gaza.
In a recent Instagram video message, the activist asked her viewers to “cancel” the Goop founder.
“She was supposed to come to the farm in a couple of weeks’ time on a tour, a soil-to-fork farm experience, and we just canceled her because what she did is completely unacceptable,” Giuggioli, 56, claimed.
The Green Carpet Fashion Award creator alleged that “complicit” Paltrow, 53, supported the “genocide” being done to Palestinian people by collaborating with Israeli real estate group Aviv Melisron.
“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” Giuggioli said.
“How detached are you from reality? You’re either so detached that you need to be canceled — because you live in another world — or you’re actually a really, really nasty person,” she added.
“Or you are stupid. Which three [are you], Gwyneth Paltrow?”
Giuggioli — who was married to Firth from 1997 to 2019 — concluded her video by saying the actress will definitely not be visiting her regenerative biomimic farm, Quintosapore.
She captioned the post, “I never liked or approved of cancel culture but in the case of @gwynethpaltrow it’s the least we can do.”
Page Six has reached out to Paltrow for comment but did not immediately hear back.
The “Marty Supreme” star faced criticism after she appeared in a promo for an upscale 51-story development in Herzliya — approximately 50 miles from the Gaza Strip, which has been destroyed amid the war between Israel and Hamas.
In the ad, which was filmed in New York City, Paltrow complained about early mornings as she prepared to leave her high-rise penthouse apartment for a run through Central Park.
“Who decided mornings should be so early?” she said, as she stretched and changed into a workout set.
“Even my coffee needs a coffee,” Paltrow quipped.
The ad then showed Paltrow jogging through the iconic park as a voiceover continues.
“Waking up for a morning run can be brutal, but it’s a price I’m willing to pay. Because once I hit the park, pure energy takes over. It’s hard to explain,” she said.
Once the “Iron Man” star returned to her apartment building, she changed clothes to head out for the day.
“There’s a reason the world’s most iconic buildings are by a park,” she said, referring to 51 Park’s location next to Herzliya Park and Galil Yam Park.
When Paltrow walked to an awaiting vehicle, she instructed the driver to take her to 51 Park.
“New York?” the driver asked, to which the lifestyle brand owner responded, “Herzliya. Israel.”
Images of two interconnected towers rising over the Herzliya skyline were then shown on the screen.
Though Paltrow did not share the ad on her personal Instagram, fans furiously slammed her in the comments section of her other posts.
“Gwynocide has a ring to it,” wrote one user.
“So disappointed but glad to see the real you come out. Won’t be listening to your pod any longer…,” added another.
“The level of ice in your blood is stunning,” commented a third user.
Other fans posted GIFs which called for a “boycott” of Paltrow and all of her businesses.
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