Ciara Miller, Dylan Efron and more stars are getting some tough love from Couples Therapy‘s Dr. Orna Guralnik in a hilarious new Samsung campaign.
The “Switchers” ad — designed to help users feel comfortable making the switch to Samsung mobile devices, including the Galaxy Z Fold 8 and Galaxy Z Fold Ultra — debuted on Monday, September 14.
“Why are you being such a bed bug?” Dylan, 34, asks Ciara, 30, referencing an identity Summer House fans have come to know and love.
Ciara tells Dr. Orna, 62, “I just appreciate self-preservation,” while Dylan urges that all of her data will still be preserved after changing phones.
Love Island USA season 8 stars Aniya Harvey and Carl Schmidt also sit down with Dr. Orna — and a few paper bag puppets — to discuss fears around making the switch.
“You went to the island, and now, you’re afraid of switching your phone?” Dr. Orna asks.
NFL legends Clay Matthews and Nick Foles are next up on the therapist’s couch, learning about the phones’ foldable technology and rich texting capabilities.
Before its official launch on Monday, Us got an early preview of the “Switchers” campaign, which echoes conversations seen in modern dating culture including compatibility, fear of change and loyalty.
In the end, each of the skeptics in the star-studded pairings realize just how easy it is to change devices despite their preconceived ideas.
The new ad comes amid a busy season for Ciara, whose personal life became a hot topic this year after a Bravo bombshell involving her costars Amanda Batula and West Wilson. She’s set to make her debut on season 35 of Dancing With the Stars this month — potentially earning some advice from her scene partner Dylan, who competed on season 34 of the hit ABC show.
Carl and Aniya, meanwhile, made a splash in the Love Island USA villa this summer and are taking their relationship slowly in the real world after wrapping the reality series.
As for Clay and Nick, the former pro football players are teaming up as analysts for Netflix’s NFL broadcast coverage.
Dr. Orna, for her part, has starred on Couples Therapy since 2019. The series initially ran on Showtime until 2023 before moving to Paramount+ in 2024. Its fifth season aired earlier this year.
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