Celebrity chef Jamie Oliver‘s Jamie Oliver Group and production giant Fremantle have signed a new five-year agreement, extending their “long-term partnership and successful collaboration … spanning over two decades.”
Fremantle has been Oliver’s TV distribution partner since 2002, saying it “has been instrumental in ensuring his wide-ranging and award-winning content portfolio is seen by a huge global audience on multiple platforms in over 200 territories worldwide.”
The company currently distributes 83 Jamie Oliver series and formats to more than 100 clients, with more than 15 million hours of Oliver content streamed to 7 million users in the U.S. alone.
“Under the extended new deal, Fremantle will now hold global rights to Jamie Oliver’s TV distribution, AVOD, FAST and digital platforms, plus a joint commitment to exploring new entertainment opportunities,” the partners said. “Fremantle will work closely with the Jamie Oliver team to further expand his digital footprint, following the successful launch of Jamie Oliver’s TV library on YouTube in the U.S., with the objective of continuing to grow digital audiences and introducing new generations to Jamie’s full back catalog.”
Financial terms of the deal weren’t disclosed.
“We’re proud of the long-standing relationship that we have with Jamie to bring his content to a global audience,” said Bob McCourt, chief operating officer, commercial and international at Fremantle. “We’re incredibly excited to be continuing our partnership and look forward to expanding our offering across TV distribution, FAST, digital and branded entertainment.”
Added Zoe Collins, managing director of Jamie Oliver Group: “I’m delighted to continue to build on our successful partnership with Fremantle as we look to supercharge Jamie’s profile in our priority territories across multiple customer touchpoints from FAST channels, YouTube, AVOD as well as more traditional broadcast platforms.”
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