Talk about a glossy launch.
Famous for its lanolin-powered Ointment 101 beloved by celebrities and beauty editors alike, Australian brand Lanolips just dropped its new Hyaluronic Lip Oil, designed to a “deliver a non-sticky, glossy finish for irresistibly soft and juicy lips.”
Available in two sheer shades — the shimmery, golden Honey and the fruity pink Raspberry — the product includes a jumbo doe-foot applicator for easy swiping on the go.
Made with the brand’s hero ingredient, lanolin, the new lip oils are also infused with skincare star hyaluronic acid to “create a silky, cushiony bounce,” per the company. The combination of the two ingredients means a double dose of hydration and semi-occlusive protection against dry, chapped lips. The fact that they are pretty and sparkly is almost just a bonus.
Considering celebs like Lindsey Lohan, Rosie Huntington-Whiteley and Bethenny Frankel have sung the praises of the company’s other lip products for years, these easy-to-apply, lightweight oils are sure to be a hit in Hollywood, too.
Shoppers are already obsessed, with one writing on Lanolips’ website, “I love Lanolips so I am always keen to try a new product and this lip oil doesn’t disappoint. Lasting hydration, amazing shine and a pop of flattering pink — it delivers on all levels. Lips look plumper and smooth. My new favourite.”
Drew Barrymore, Alicia Keys and Rachel Zegler are among the others who’ve proclaimed their love for Lanolips — and Page Six’s own digital managing editor, Ally D’Aluisio, keeps at least 10 tubes on hand at all times.
“I keep them in my bedside table, my purse, my car, my overnight bag, my desk drawer, my makeup bag, my work bag and probably other hidden locations that I can’t remember,” she says. “I apply it every night before bed and when I wake up in the morning, my lips are noticeably softer and more hydrated.”
If you’re similarly hooked on the stuff, Lanolips recently released a universal, removable Phone Lip Balm Holder so you can always have your 101 Ointment nearby. (The gadget even comes with a strawberry balm to match the baby pink shade.)
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