Bobby Bones Built a Radio Empire. Netflix Is His New Frontier

Bobby Bones presides over an audio empire thanks to his eponymous radio show, a partnership with the NFL and dalliances in TV work. But when Netflix came calling with a new idea, it was a quick yes. For starters, “Well, they offered us a lot of money,” Bones tells The Hollywood Reporter. Bones is part of Netflix’s grand experiment in video podcasting, the streaming platform began hosting the format earlier this year — launching with shows like The Bill Simmons Podcast and Barstool Sports’ Pardon My Take — in an effort to bring in more daytime viewers and compete with archrival YouTube. While the results of putting podcasts on Netflix…