When it comes to bling, Bethenny Frankel is a gold mine of information.
The “Just B” host has been an avid jewelry collector her whole life — and now, she’s bringing her expertise to a second Electric Picks x Bethenny collaboration, featuring six pieces all priced under $100.
“I have a deep knowledge and a strong point of view across brands, prices and details,” Frankel told Page Six Style. “It’s always been an obsession, and I’m very specific about what I like.”
As a result, she had her hands full (and sparkling) while working on the new line, with Electric Picks letting her “design each piece to [her] exact specifications.”
Though she’s hesitant to pick a favorite, Frankel told us she’s especially fond of the Heart It Bracelet — “I love adding a pop of color to a bracelet stack,” she said — and the Shhh Necklace, a solitaire design that looks far more expensive than its $88 price tag would suggest.
“[It’s] just easy because you can throw it on with anything and I’m always layering,” explained the newly minted Sports Illustrated Swimsuit model, who also posed for a poolside, Palm Springs-chic campaign to promote her latest project.
Other highlights from the line? The mixed-metal How I Roll Ring and matching Split Personality Hoops, plus an initial pendant cleverly dubbed the Nepo Necklace.
“This collection is really inspired by my own pieces, both new and vintage, things I’ve collected and loved over the years,” Frankel said, noting that it was important to her that the pricing stayed accessible despite the styles looking “luxurious.”
And given the star’s first collaboration with Electric Picks sold out in a flash, it’s safe to say these pieces won’t be in stock for long. As Frankel knows well, the toughest part might be picking your favorite.
“I think about jewelry all the time,” she said. “I change it multiple times a day, and feel naked without it.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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