One man upended perhaps the biggest trend set over three years of The Hollywood Reporter‘s Red Carpet Power Rankings — but if anyone excels at breaking boundaries, it’s Bad Bunny.
At the 2026 Grammys Sunday night, the superstar born Benito Antonio Martinez Ocasio became the first artist to win album of the year for a project not in English, the Spanish-language Debí Tirar Más Fotos — and anyone who fell in love with what Bad Bunny was wearing surely identified with the album title — which translates to “I should’ve taken more photos” — an understandable sentiment given how well the star and his style performed in the Power Rankings. His Grammy victories and the frenzied interest reflected in these numbers also set him up nicely for his much-discussed halftime performance Sunday at Super Bowl LX.
He also busted a key streak in THR‘s annual analysis of how luxury brands perform in earned engagement during the awards season. Simply put, women and what they’re wearing have always performed better than men on the red carpet — until Bad Bunny, that is. His Schiaparelli tuxedo, a first for the legendary French house, vaulted the label to the top spot among fashion brands, while he also captured first place among the night’s male stars; both numbers outperformed brands and women artists.
THR‘s Red Carpet Power Rankings are an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its third year of spotlighting brand engagement on red carpets, the Power Rankings measure the impact of both stars and the brands they wear during the awards season’s five major events: Critics Choice, Golden Globe Awards, Grammys, the Actor Awards (formerly SAG Awards) and the Academy Awards, plus May’s Met Gala. Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars in the categories of fashion, jewelry and watches, and accessories, as well as the top five women and the top five men at each event. By assigning a monetary value to every post, social media interaction and editorial story, Launchmetrics determines a brand’s influence and earned engagement, quantifying for the first time the value of red carpet placements.
In addition to Bad Bunny and Schiaparelli’s making Grammy and fashion history, what other trends can be found in the night’s results? Here’s a look at the stars and brands that earned the most notice — and how that might translate to other events this awards season.
Top 10 Fashion Brands: Schiaparelli Skyrockets to the Number-One Spot
Schiaparelli creative director Daniel Roseberry must be absolutely thrilled by the reaction to the custom ensemble he designed for Bad Bunny’s big night — both the singer and the designer took a chance with the look, the first ever designed for a man by the house — and it paid off handsomely, earning Schiaparelli an MIV of $9.2 million.
Even better, the details of the look are deeply rooted in the house’s history. The black velvet smoking jacket with corset-laced back was inspired by the bottle designed when house founder Elsa Schiaparelli released her first fragrance, christened Shocking, in 1937. The hand-faceted buttons crafted of broken glass likewise take their cue from that original scent bottle, which was crafted to look like a dress form with cinched waist.
Also creating much-discussed moments that vaulted fashion brands into the top-10 list: Justin Bieber’s Balenciaga suit on the red carpet, Teyana Taylor’s stunning bronze gown by Tom Ford by Haider Ackermann, and at least two men in Dior: J Balvin and Harry Styles, who made a late appearance as a presenter in a Dior jacket, which helped place Dior in the number-seven position.
But Bad Bunny and Schiaparelli ruled the night, which again speaks to the power of the person wearing the label. Schiaparelli is a beloved house among fashion fans, but it’s not considered as mainstream as other luxury brands — and thanks to the 2026 Grammys, that may change.
Top 5 Women on the Red Carpet: Sabrina Carpenter Stuns in Valentino
Topping a chart isn’t always about positive reception, and Chappell Roan likely understands this more than most following Sunday’s Grammy Awards. Her breast-baring Mugler gown, based on an iconic 1998 design by Manfred Thierry Mugler and reinterpreted for spring/summer 2026 by current creative director Carlos Freitas, made an undeniable statement on the carpet, but a review of social media from Sunday evening reveals the reaction to have been largely negative. The Grammy-winning artist often embraces forward-thinking design that inspires conversation, and regardless of whether it was positive or negative, the result propelled Roan into first place among women at the event.
Sabrina Carpenter, meanwhile, topped many best-dressed lists for her custom Valentino gown by Alessandro Michele, while Olivia Dean likewise drew raves for her black and white Chanel gown and matching two-tone shoes.
Perhaps the most delightful element about Power Rankings for the Grammys is that the results are often populated with brands not widely seen at other awards shows — that’s certainly the case with Matières Fécales, the scatologically named designer behind Lady Gaga’s feathered mermaid gown. And while she wasn’t seen onstage, Hailey Bieber undeniably left an impression both on the carpet and during her husband’s pantsless performance, placing third among the top five women and earning an MIV of $4.8 million.
Top 5 Men on the Red Carpet: Pharrell Williams Stands Out in Louis Vuitton
Bad Bunny was unquestionably the anomaly among men at the 2026 Grammys, earning $8.4 million in MIV with his Schiaparelli tux. Consider that the other four men among the top five earned a combined $11.5 million in MIV to understand how the artist in first place dominated the night.
Which isn’t to say that the quartet of runners-up didn’t acquit themselves well, especially Pharrell Williams of Louis Vuitton, who designed for himself, Malice and Pusha T matching suits consisting of a dusty pink velvet double-breasted jacket with matching flared pants. But also quickly emerging as a style star is Sombr, who wowed fashion editors and fans in a sparkling silver sequined suit, paired with an open-front lace shirt, both by Valentino by Alessandro Michele. For his first appearance at the Grammys, Sombr made a solid impression and earned an MIV of $1.8 million.
Top 10 Jewelry & Watch Brands: Hailey Bieber Gives a Boost to Lorraine Schwartz
As mentioned, Hailey Bieber took the backseat to her powerhouse husband, Justin Bieber, at the Grammys, but social media noticed nonetheless. Her Alaïa gown was roundly agreed to be one of the night’s best looks, while she and Justin were among the stars wearing diamonds by Lorraine Schwartz, a list that also included Sharon and Kelly Osbourne, Tate McRae and Michelle Williams. Hailey Bieber’s look included a custom-made collar that featured a 30-carat diamond at its center, chief among the reasons New York-based Lorraine Schwartz took the number-one position among jewelry and watches with an MIV of $1.9 million.
Among the surprises in the category, Happy Jewelers enjoyed the spotlight thanks to the star this family-owned, Fullerton, Calif.-based jewelry jewelry store dressed: Jelly Roll, who took home three Grammys Sunday night. The attention enabled the retailer to take second place with an MIV of $1.5 million. Rounding out the top three is Swarovski, which provided their crystal jewels to Katseye and Zara Larsson, earning an MIV of $1.43 million.
Top 5 Accessory Brands: Jon Batiste and Other Stars Put Louboutin on Top
Christian Louboutin dressed (the feet of) roughly a dozen stars for the Grammys, including host Trevor Noah, Charli XCX and Shaboozey. Surely Louboutin’s iconic red soles garnered the most attention when seen on Grammy winner Jon Batiste, who paired the designer’s Farfarock patent-leather oxfords with a look he said was inspired by Michael Jackson, featuring military-style beaded jackets by Nigeria-owned brand Eleven Sixteen that were a collaboration between designers Ugo Mozie and Gogo Hsu.
One particularly surprising entry on the list: Le Silla, worn by stars that included Rosé, Jennifer Hudson and Nikki Glaser, and Flor de Maria, worn by influencer Kristy Scott, whose Instagram following is 10 million, more than enough to earn third place for the brand, with an MIV of $730,000.
Next up for the Red Carpet Power Rankings: The Actor Awards (formerly the Screen Actors Guild Awards), taking place Sunday, March 1 at the Shrine Auditorium & Expo Hall and broadcast on Netflix at 8 p.m. ET.
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