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Nothing comes between Bad Bunny and his Calvins.
The global superstar strips down for Calvin Klein to help launch the brand’s new icon cotton stretch underwear. Legendary lensman Mario Sorrenti directed and shot the spring 2025 campaign, which launched today on CalvinKlein.com. The fashion house will roll out additional content on its social media platforms throughout the week in addition to “high-impact” out of home placements.
Bad Bunny, who poses in black and white briefs and a white tank top, also lent his song “EoO” to the campaign. The Grammy winner strikes a variety of sultry poses while posing against a mirrored backdrop. He revealed the campaign was a long time coming, made even more sweet because of the location of the campaign shoot with Sorrenti.
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny said in a statement. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Bad Bunny’s Calvin Klein debut comes hot on the heels of other CK brand launches with Lily Collins and Seventeen’s Mingyu. See below for select shots of Bad Bunny in his skivvies.
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