Apple Martin is starting the year off strong.
Just two weeks into 2026, Gwyneth Paltrow and Chris Martin’s daughter is continuing her role as the face of Self-Portrait, starring in the fashion brand’s spring campaign.
In one image, the budding model practically walks on water, standing ankle deep in a high-slit dress ($620) looking as though she’s one with the lake.
In another, she’s fully submerged, lying on her back and floating while wearing a cotton and lace look ($620).
Looking like her mom’s doppelgänger, Apple wears a selection of white silk, inset lace and pale yellow wrap dresses in a woodsy lake-themed shoot.
There’s even a retro boudoir-style satin gown ($850) that Apple models while stoically standing next to a fallen tree in the woods, holding a giant yellow snake.
The campaign was shot in upstate New York by photographer Ryan McGinley and styled by Mel Ottenberg. It is the same team behind the 21-year-old’s first campaign for the brand, which was released this past fall.
“While our first chapter introduced Apple officially to the creative industry, this new series of portraits show a more reflective evolution of her personality,” the brand’s founder Han Chong wrote in a press release. “There’s a maturity and steadiness to the imagery which aligns with where she is heading.”
She is “a new effortless style icon in the making,” he concluded.
Back in September, Apple was revealed as their new brand ambassador on Instagram.
On her own Instagram Stories, she wrote at the time, “I am so excited! And so grateful for this opportunity. Thank you so much ❤️,”
Apple is leaning into her official modeling debut while still enrolled at Vanderbilt University. Following the announcement this fall, she also appeared alongside her mom for GapStudio’s Fall campaign.
In an interview with Vogue at the time, Gwyneth shared, “I was so impressed by how she seemed to already know how to be in front of the camera,” to which Martin replied, “I was trying my best! Mom, I’m happy you approved of my work.”
And, Apple isn’t just following in her famous mom’s footsteps; she’s also taking after her musical dad. The Coldplay frontman’s child also made her singing debut in Nashville at the end of October.
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