Alix Earle might be a seasoned content creator and beauty brand founder, but every once and awhile a new product still surprises her.
And such was the case with the Summer Fridays Dream Lip Oil, a top-rated launch that’s become her go-to — and is currently 30% off for Prime Day.
“I remember when they first came out, they sent me a package, and I was shocked by how much I loved the product,” she told Elle, just a day before Amazon’s big sale started.
“I think from there on out I’ve always had at least one of the shades with me at all times,” she added, saying the nourishing, tinted oil is “so easy to put over whatever lip combo you have going on.”
While she specifically highlighted the Pink Cloud color, it comes in eight flattering shades — plus a discounted multi-pack, should you wish to try four at once.
Earle’s not the only star keeping some close by, as Sofia Richie Grainge also swiped the oil on in a TikTok earlier this year. (It seems she’s partial to the pinky-nude hue, Blush Dreams).
Featuring nine plant-based oils, the formula’s designed to provide shine sans stickiness, all while hydrating and smoothing lips.
If you’re looking to complete the lip combo, Earle also raved about the Charlotte Tilbury Lip Cheat Lip Liner in the same interview, saying she’s been using the shade Love Trap since college. (Thankfully, it’s also on Prime Day markdown right now.)
“I just love the peachy-brown color,” the TikTok phenom explained. “It’s also good for day or night, because it’s not too light but not too dark.”
Her Prime Day go-tos also include the Cyklar Vitamin C Body Oil she discovered on “Dancing With the Stars” – “I just became obsessed with it,” she said — and the Shark ChillPill, a trendy portable fan she first used at music festivals this spring.
Whichever you choose to shop, be prepared to check out fast — and check out our favorite deals on the overall best beauty buys, too.
Prime Day FAQs, answered
When is Prime Day?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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