What if the most well-known creators aren’t the most influential? A new creator Affinity List list from media executive turned “media cartographer” Evan Shapiro and What’s Trending founder Shira Lazar explore that very idea. The list, which was sponsored by global creator company Whalar Group and its digital operating system Foam, was previewed by Shapiro and Lazar over the weekend at IBC 2026 in Amsterdam, but The Hollywood Reporter has the full list below. While there are plenty of familiar names (MrBeast is 85, Charli D’Amelio is 100, Mark Rober is 90) the top of the list is filled with creators that have much smaller — but also much…
