Kim Kardashian’s SKIMS clothing brand is donating clothing and other necessities to families affected by the Los Angeles wildfires that have destroyed large portions of the area this week.
“We have donated to the Los Angeles Fire Department Foundation providing critical resources to the heroic first responders protecting our city,” the reality star and businesswoman wrote on her Instagram Story Friday.
“Additionally, we are making a sizable donation of underwear, clothing, and socks to Baby2Baby to help those displaced by the fires.”
Baby2Baby is a nonprofit organization that provides children in need with diapers, clothing and other basic necessities.
“As our community faces the devastation of the Los Angeles fires, our hearts are with all those impacted, and we are committed to helping during this challenging time,” Kardashian, 44, penned on another Story slide.
She urged fans to donate to the cause as well.
“Together, we can bring hope and relief to those who need it most,” she noted.
Her announcement comes after she was slammed for being “tone-deaf” while promoting her SKIMS winter sale this week.
Kardashian and her family were not immediately in danger when the original Palisades Fire erupted on Tuesday, as they live in the Calabasas and Hidden Hills area of Los Angeles, which is northwest of the Palisades.
However, a large portion of the region was under mandatory evacuation after the Kenneth Fire consumed 1,000 acres northeast of Calabasas on Thursday.
Sources told TMZ Thursday that Kim, Kourtney Kardashian, Khloé Kardashian, Rob Kardashian, Kendall Jenner, Kylie Jenner and Kris Jenner successfully left their mansions.
Fortunately, the evacuation mandate was lifted Thursday evening.
Khloé, who lives directly next to her mom and near Kim and Kylie in the Hidden Hills community, revealed on Thursday that her family donated “hundreds” of meals from the famous Carousel Restaurant to firefighters across Los Angeles.
“They whipped up hundreds of individual meals for so many firefighters, volunteers, first responders, and we could not be more thankful!” the 40-year-old Good American founder wrote on her Instagram Story.
“Thank you for putting your lives on the line for all of us!”
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