Bethenny Frankel always keeps it frank about her favorite things.
But while she’s talked about plenty of products online, there’s only one hair care brand she loves so much, she actually invested in it: DpHue.
While the serial entrepreneur raved about a range of the company’s launches before becoming its “Chief B Officer,” she recently reached for the DpHue Root Touch-Up Kit before a photo shoot, instead of booking a pricey salon visit.
“I am flipping out; I can’t believe this is real,” she raved in a TikTok showcasing the results.
“This is the best hair color I’ve ever done in my life, ever,” she added, while checking for signs of lingering grays — and finding none.
While the star says she’s been “asked by every founder” to enter the beauty space, DpHue was the one company that really won her over.
“This brand has the most amazing products,” she said in a separate clip. “You can do your color at home; it’s better than a salon.”
She’s also a major fan of the ACV Apple Cider Vinegar Hair Rinse, a shampoo substitute designed to cleanse your hair and scalp while boosting strength and shine.
“This is a superb, phenomenal product,” Frankel raved on social media, claiming every friend and hairstylist she’s given it to has said, “Wow, my hair is so soft.”
Below, shop a few more of the brand’s best sellers. With B on board, it’s only a matter of time before they become internet-famous, too.
“It’s like a camouflage stick for your hair,” Frankel recently told Page Six Style of this travel-friendly formula, which absorbs oil while touching up roots.
This two-minute, in-shower hair gloss is formulated to boost shine and softness. Frankel’s mentioned it in several of her videos, once remarking that it left her hair feeling like she was “just at a salon.”
Billed as “virtually fail-proof,” this at-home hair color crème lasts for up to 16 washes.
While this semi-permanent color and deep conditioner won’t dramatically change your hair hue, it’ll enhance your current color with extra richness, shine and softness. (The brand recommends using it once a week.)
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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