SiriusXM has signed a three-year deal with Trixie Mattel and Katya Zamolodchikova’s hit comedy podcast The Bald and the Beautiful.
SiriusXM will exclusively distribute the show hosted by the RuPaul’s Drag Race alums through the SiriusXM podcast network. SiriusXM Media, the company’s advertising division, will retain exclusive advertising sales rights for both the audio and video versions of the podcast.
“I can’t believe it! I’m so grateful be a Sirius girl now. Sirius just got a whole lot prettier … you’re all welcome,” Trixie said in a statement.
Added Katya: “I am so excited about this incredible opportunity … it feels surreal joining the SiriusXM family, I am so grateful.”
Launched in 2020, The Bald and the Beautiful has earned nearly 100 million lifetime downloads on RSS. The podcast’s YouTube channel has amassed more than 770,000 followers, cementing itself as a mainstay on the comedy podcast charts.
Trixie and Katya first crossed paths when they competed on season seven of RuPaul’s Drag Race, which premiered in 2015. From there, they continued to creatively collaborate with each other, beginning with the popular web series UNHhhh, which led to their sprawling professional relationship. Together, they also star in Netflix’s I Like to Watch web series and released their best-selling advice book in 2020.
Separately, they both have found success and are regarded as two of the most beloved talents to emerge from RuPaul’s Drag Race. Katya returned to compete in the beloved second season of RuPaul’s Drag Race All Stars, where she was a runner-up. Trixie subsequently revisited the series for All Stars season three and won the crown; outside of Drag Race, she has a successful makeup brand and starred in the Discovery+ series Trixie Motel, which tracked the real-life renovation project for Trixie’s Palm Springs motel.
New episodes of The Bald and the Beautiful will continue to be available wherever listeners get their podcasts, including the SiriusXM app and all major podcast platforms.
The Bald and the Beautiful and Katya, as well as Trixie’s audio and touring work, are represented by UTA.
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