The new faces of fashion are familiar – and they’re coming of age on the runway.
In a taste of what’s to come, Britney Spears’ sons Sean Preston, 20, and Jayden James, 19, made fashion show debuts on June 29 walking in Paris Fashion Week at a menswear show.
Their public debut ushers in a new generation of “nepo baby” models, also including Gwyneth Paltrow and Chris Martin’s son Moses, 20; Nicole Kidman and Keith Urban’s daughter Sunday Rose, 17, and Jack White and Karen Elson’s daughter Scarlett White, 19; as well as Depeche Mode signer Dave Gahan and actress Jennifer Sklias-Gahan’s daughter Stella Rose Gahan, 26.
But despite the somewhat disparaging label given to their heritage, the new crop of models are very much in-demand among heritage designers such as Burberry and modern ready-to-wear designers like Khaite.
“These kids are almost the same age as social media. The public, for the most part, has watched them grow up,” Nigel Barker, a fashion photographer and former judge on “America’s Next Top Model,” told Page Six of why designers and brands are keen to work with the offspring of the famous.
“The children helped humanize their [famous] parents — now that they’re coming of age and modeling becomes a natural progression — it’s almost like a debutant moment,” said Barker, whose daughter Jasmine Barker, 17, walked New York Fashion Week for brands including Private Policy.
Indeed, a number of designers and brands have been leaning on legacy names to reach a younger demographic and they have the added bonus of collaborating with their famous parents who often will share the ads, engage on social media or even co-star with their kids.
“The knock-on effect [is] that the parents will probably promote [the brands] too. They’ll be happy and proud of their children. Even if they don’t share the post on their feed, they’ll like it or comment — if you see Gwyneth Paltrow commenting or writing online [about Moses’ campaign] it’s an additional endorsement. You’re getting a two-for-one family deal,” Barker said, adding star kids carry major staying power for brands.
“It’s not just about their ability to model. When the Spears brothers came out and walked the runway, all the photos that circulated around it were with Britney. For the brands, it’s all about the association,” Barker said.
Here are some of the top famous-by-association kids to recently make their fashion debuts.
Sunday Rose Kidman-Urban
Famous parents: Nicole Kidman and Keith Urban
Age: 17
Height: 5’10”
Portfolio: Made her modeling debut at the Spring/Summer 2025 Miu Miu show in Paris and walked the Fall/Winter 2025 show; Christian Dior Spring/Summer 2026; Calvin Klein Fall/2026 presentation; Khaite Spring/Summer 2026.
Big picture: Sunday Rose also made cameos in her mother’s shows including “Big Little Lies” and “The Undoing,” telling Elle Australia in a March cover story her mom is her biggest inspiration, signaling more acting may be on the horizon.
Moses Martin
Famous parents: Gwyneth Paltrow and Chris Martin
Age: 20
Height: 6’2”
Portfolio: Made his modeling debut on July 1 in an 80’s inspired campaign with British heritage brand Burberry.
Big picture: Moses is currently a student at Brown University and, like his Coldplay frontman father, is a budding musician. In his debut campaign with Burberry, titled “Escape to the Countryside,” his song “For Hire,” plays in the background — a telling sign Moses is using his looks to his advantage.
Scarlett White
Famous parents: Jack White and Karen Elson
Age: 19
Height: 5’4”
Portfolio: White made her Spring/Summer 2026 debut walking for Belgian fashion designer Ann Demeulemeester and Simone Rocha. She’s also the face of Valentino for its Fall/Winter 2025 season and fronted Zara’s Spring/Summer 2025 campaign.
Big Picture: Positioned at the intersection of fashion and music, White, born in Nashville, describes her style as “Playful and personal” telling Interview magazine in February she wants to be “The human equivalent of a super-ornate trinket from an antique store: something so bizarre and interesting that you must buy it.”
Stella Rose Gahan
Famous parents: Dave Gahan and Jennifer Sklias-Gahan
Age: 26
Height: 5’7″
Portfolio: Stella Rose signed is signed to Ford Models and is usually cast with punk rock style in leather, leopard and feathers to match her serpentine sound.
Big Picture: Like her Depeche Mode singer father, Gahan’s first love is music. Her debut album “Eyes of Glass,” came out in 2023 and combined soulful sound with poetic lyrics, earning praise from Rolling Stone.
Sean Preston Federline and Jayden James Federline
Famous parents: Britney Spears and Kevin Federline
Ages: 20 and 19
Height: 6’0” and 6’3”
Portfolio: The Spears boys made their runway debut at during the Vetements show at Paris Fashion Week. Sean wore a black oversized satin trench coat and silk button-down, Jayden modeled a white tank top, blue jeans and chunky brown belt.
Big Picture: Jayden told Vogue on July 2, he is game to keep modeling: “I don’t know about Preston, but I’m definitely interested.”
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