Hailey Bieber is ready for pool season.
The Rhode founder, 29, has been tapped as Calzedonia’s new global digital brand ambassador, fronting the Italian swimwear label’s sizzling summer campaign in a series of sun-drenched shots by photographer Adrian Martin.
Bieber models two looks from the collection: a butter yellow triangle bikini top ($65) and thong bottoms ($40) with brown contrast piping, and a sequined bikini top ($70) with matching bottoms ($40).
The campaign has a lazy California summer feel, with Bieber lounging next to turquoise water and basking in the golden light, her hair loose and her makeup bronzed and glowing.
“For summer getaways specifically, I like to keep things as effortless as possible,” she told ELLE of her warm-weather approach, adding that she can usually be found in the water rather than on a chaise longue.
Bieber shared several shots from the shoot to Instagram on Wednesday, captioning the carousel “Summer 💛.”
The mom of one — who turned heads in a thong bikini on Instagram earlier this month while promoting Rhode’s forthcoming bronzers — is in good company at Calzedonia; Kendall Jenner and Heidi Klum have both previously fronted campaigns for the brand.
The swimwear gig is the latest in a stacked spring and summer for Bieber’s modeling career. She also stars in Mango’s summer campaign and can be seen fronting ads for Saint Laurent, Alaïa and DKNY.
On the red carpet, she channeled Kelly Klein in vintage Calvin Klein at the Time 100 Gala in April and wowed in a custom 24-karat gold Saint Laurent bustier at the Met Gala earlier this month.
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