Cruz Beckham’s girlfriend Jackie Apostel is flying the flag for ‘Brand Beckham’ as she stepped out wearing a cap and sweater from Victoria’s new GAP collection.
The songwriter, 30, looked in good spirits as she went shopping with Cruz, 21, in Soho, London on Monday where she was seen sporting Victoria’s GAP cap.
Jackie also wore a grey hoodie from Victoria’s collection which she paired with a black leather jacket.
The stunning brunette completed her look for the outing with light blue jeans and a pair of brown boots.
Cruz also showed off his mother’s collection as Victoria shared a snap of him in a black hoodie.
Also on Monday, Jackie took to Instagram with a slew of new snaps from the recent Beckham family trip to Miami to further show off the range.
Cruz Beckham’s girlfriend Jackie Apostel is flying the flag for ‘Brand Beckham’ as she stepped out wearing a cap and sweater from Victoria’s new GAP collection
Cruz also showed off his mother’s collection as Victoria shared a snap of him in a black hoodie
Victoria commented on the post saying: ‘Love this on u!!!’ alongside a series of red heart emojis.
Her slew of snaps captioned ‘obrigada miamiiiii. twas cute’ also showed her packing on the PDA with partner Cruz, 21.
The GAP range serves as a love letter to Victoria’s early style, featuring denim jackets, capris trousers and clean simple T-shirts.
The move represents a calculated shift in the fashion landscape as she lends her ‘VB’ seal of approval to a nostalgic high-street giant.
In what she describes as a ‘pinch me moment’, Victoria is hopeful the new fashion generations become as excited as she was shopping at Gap in her teens and 20.
She told The Sunday Times: ‘I remember going to Gap with my mum and sister and being so excited by it.
‘Growing up, it was only ever the high street. I wasn’t in a position to wear designer clothes.’
And the launch is not just a space for Victoria to expand her creative nostalgic designs, but it will also create more stability for her brand as her independent business ventures have struggled to turn a profit in previous years.
By the end of 2022, her fashion and beauty empire racked up losses of over £66 million since it launched in 2008.
But she miraculously turned a corner by the end of 2023 as she turned a profit for the first time in 15 years.
Jackie also wore a grey hoodie from Victoria’s collection which she paired with a black leather jacket
The stunning brunette completed her look for the outing with light blue jeans and a pair of brown boots
Cruz also cut a casual figure in a brown jacket which he paired with a bright red hoodie and blue jeans
Victoria also shared a snap of herself posing playfully in a makeup chair before getting her hair done
Also on Monday, Jackie took to Instagram with a slew of new snaps from the recent Beckham family trip to Miami to further show off the range
In what she describes as a ‘pinch me moment’, Victoria is hopeful the new fashion generations become as excited as she was shopping at Gap in her teens and 20
This was accomplished with the help of a £890 clutch bag, a £30 eyeliner, and a carefully orchestrated social media strategy that sees her post make-up tutorial videos on TikTok, watched by millions.
Her new collaborative collection focuses on the essential building blocks of a modern wardrobe, blending Beckham’s sharp tailoring with Gap’s classic American aesthetic.
Designed to deliver a sense of ‘sophisticated ease,’ these pieces elevate everyday staples through balanced proportions and thoughtful construction, aiming to give the wearer a sense of high-fashion confidence.
She describes Gap as an all-American icon that has always mastered the art of the timeless wardrobe.
The result is a collaboration that feels both personal and incredibly precise.
The 38-piece range is anchored in the shared DNA of both brands: a focus on refined denim, khaki, tees, and fleece.
The aesthetic shifts from utilitarian-inspired khaki skirts and jackets to a heavyweight fleece logo set.
Denim remains the heartbeat of the collection, headlined by the ‘Arc Jean’ and complemented by classic straight and capri silhouettes designed to be worn as full tonal looks.
Rounding out the assortment are crisp white button-ups and structured outerwear, including trenches and bombers that serve as the ultimate seasonal layers.
Throughout the range, elevated fabrics and refined silhouettes take centre stage, marked by the subtle ‘VB’ signature in red stitching.
The Gap x Victoria Beckham collection launches on Friday, in store and at gap.com
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