Just call it an It girl staple.
Bethenny Frankel took to Instagram this month to rave about It Cosmetics’ new reduced pricing; the brand’s multitasking Confidence in a Cream, for instance, now costs $10 less than before.
“It’s color correcting, it’s sunscreen, it’s tinted coverage — it’s all in one,” she said in the sponsored clip, while applying the brand’s best sellers.
“This is the product that is gonna make me go in my drawer now and get rid of five products,” she added. “It’s also so glowy … I literally am looking at my face being like, ‘wow.’”
Billed as “anti-aging armour,” the rich cream is designed to target fine lines and wrinkles, while also locking in hydration.
Amazon’s sold over 3,000 in the past month, with reviewers calling it everything from “great for day and night” to a “holy grail.”
Frankel’s video also highlighted the brand’s CC+ Cream, which she referred to as its “hero product.”
The hydrating, color-correcting skin tint is also on sale right now, bringing the price down to under $40.
“Since I’m for the people, we need ‘for the people’ prices,” Frankel quipped.
She’s not the only “Real Housewives” OG obsessed with the stuff, as Kyle Richards has also teamed up with It Cosmetics on campaigns.
“I have been a fan of the CC+ Cream for years,” she once told New Beauty. “I tend to get redness in my skin and that is one of my favorite things.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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