Travis Kelce is back for his 14th season — and this time he’ll be bringing his fashion A-game.
The Kansas City Chiefs star, 36, is teaming up with Tommy Hilfiger for a massive partnership that will extend through his 2026-2027 football season.
In a press release, Hilfiger announced that Kelce will serve as the Americana brand’s newest global brand ambassador and creative collaborator.
As such, he will appear in “a series of campaigns shaped by relentless optimism, endless curiosity and a belief in dreaming big” this fall and will design his own capsule collection that “reimagines elevated Tommy icons” next spring.
Plus, football fans and Swifties alike can expect Kelce to be wearing a Hilfiger design during all of his tunnel walks this season.
“Travis Kelce is one of the most magnetic figures in sport and culture today,” the designer said in a release. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
Kelce also hinted at what fans can expect to see from his forthcoming collection in a statement. “I’ve long admired Tommy Hilfiger as an iconic American brand,” he said.
“Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving,” he added. “Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”
The “New Heights” podcast host is the latest to join the Hilfiger family, with past ambassadors including Taylor Swift BFF Gigi Hadid, as well as fellow athletes Lewis Hamilton and Rafael Nadal and Zendaya and Damson Idris.
The ambassadorship, however, is not the first time the Super Bowl champ has dipped his toe in the fashion world. Besides being known for his own flashy style, he launched a fashion brand called Tru Kolors in 2019 and, in 2025, released a collaboration with American Eagle.
When asked for details about his wedding to Swift, which is rumored to take place this summer, the eponymous designer declined to comment to WWD, but told the fashion trade that it’s “to be determined” if the tight end will make his runway debut this September.
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