Ruby Tuesday Matthews is hoping to promote local businesses – by requesting they send her free items.
The 32-year-old shared a post to Instagram Stories this week where she launched a new initiative, and encouraged companies to send her products to be featured on her popular social media pages.
‘I get a lot of small businesses asking to send me products. So I’m going to film a Reel called “Ruby Tank” where I spotlight brands that genuinely resonate with me in terms of product, branding and potential,’ Ruby, who boasts 251,000 Instagram followers, wrote.
‘I’ll only share items I personally connect with. so I can’t promise anything sent will be featured,’ she continued.
Ruby then warned that she may not feature every item she is sent.
‘And as most small businesses know, gifting product to influencers doesn’t guarantee posting,’ she wrote.
Ruby Tuesday Matthews (pictured) is hoping to promote local businesses – by requesting they send her free items
The 32-year-old shared a post to Instagram Stories this week where she launched a new initiative, and encouraged companies to send her products to be featured on her popular social media pages
‘I’ll only share things that I genuinely love but also ideas that I think are great and so others can get behind and support small business!’
The post included Ruby’s PO box address, and she encouraged interested companies to make haste.
‘I’ll be filming next Wednesday or Thursday so try to get it here before then,’ she said.
Earlier this year, Ruby had her fans concerned after displaying her trim figure in a bikini.
The influencer shared a series of three images to Instagram in which she was wearing immensely revealing swimwear.
Her trim physique was clearly visible in the photo set, which showed her posing in the tiny swimwear that barely covered her bust.
In the comments section alongside the photos, many of Ruby’s followers voiced concerns about the social media star’s health.
‘This is not a healthy body to be promoting. I’m sorry Ruby I absolutely love you and your content, and I’ve been following you for years now, but this is scary,’ wrote one worried person.
Ruby then warned that she may not feature every item she is sent. ‘And as most small businesses know, gifting product to influencers doesn’t guarantee posting,’ she wrote
Earlier this year, Ruby had her fans concerned after displaying her trim figure in a bikini
They added: ‘You have so many young females following you, I think you need to take that on board before posting photos like this.’
Others defended the Instagram star, with one person writing: ‘It’s actually okay to have a naturally small frame, not everybody struggles with weight gain. Some people can eat all the food in the world and stay small. Let people be!’
In recent years, Ruby has addressed her fans’ long-time fixation on her weight.
The controversial influencer posted to Instagram with a lengthy message slamming those who constantly say she is ‘too thin’ as she got candid about her health.
‘My body has always been a topic of conversation – sometimes I’m deemed too thin; other times, praised for weight gain,’ she said.
Ruby then candidly told how she often loses weight during periods of ‘extreme stress’ as she addressed fans sharing their concerns for her health in the past.
‘In stressful times, without control due to extreme stress, I lose weight, leading to criticism. I’ve become more reserved, lacking the energy for negativity, despite abundant positivity,’ she said.
Ruby encouraged her followers to ‘stop comparing’ themselves to other people and ‘appreciate our unique bodies at every life stage’.
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