Brand Beckham is stronger than ever as Sir David signs a staggering £19 million ($25million) worth of World Cup deals ahead of the summer tournament in America.
The former England football, 50, has reportedly bagged a series of lucrative contracts as insiders say he is earning more in retirement than at the peak of his playing career.
Sir David has partnered with brands and businesses including Lays chips, Fanatics trading cards, Bank of America and Verizon.
During the World Cup, the former Manchester United ace will star in both McDonalds and Adidas adverts.
An insider told The Mirror said: ‘Incredibly his audience is growing, especially in South America and the US because of his career in Spain and his Miami club, he is more in demand than ever.’
The father-of-four, who played in three World Cups for England and captained the side 58 times, will be attending the World Cup both as an ambassador for his various partners, but also in his capacity as a former England captain.
Brand Beckham is stronger than ever as Sir David signs a staggering £19 million ($25million) worth of World Cup deals ahead of the summer tournament in America
The ex England football, 50, has reportedly bagged a series of lucrative contracts as insiders say he is earning more in retirement than at the peak of his playing career; pictured 2007
David has maintained an excellent relationship with the FA and is ‘hugely supportive’ of the team and the players.
The ex athlete has also been helping build soccer in the US alongside his Miami team and his appearance this summer will grow that further.
David also has a deal with Bank of America, which aims to get more children in the States to play soccer.
A source added: ‘This is a hugely important aspect of signing these deals….he is incredibly passionate about opening up soccer to all.’
David’s total earnings this year will be ‘many times over’ the £19million as many deals form part of ‘multi-year’ partnerships, as well as his existing sponsorship agreements.
Daily Mail have contacted David’s representatives for comment.
Following his retirement from football, David has established himself as a successful entrepreneur, working strategically and creatively with many of the world’s leading brands including adidas, AIA Vitality, Diageo, Coty, Tudor & Marina Bay Sands and Safilo.
He has put his name to various businesses during his career away from the pitch including clothing, fragrances, accessories, sunglasses and video games.
The former midfielder kicked off his endorsement deals with a £4million Brylcreem deal back in 1997 and has been adding to his partnerships ever since.
In 2024, he came under fire for a Ninja kitchen appliances ad where he appeared to use a wood-fired oven, worth £350 and primarily designed for outdoor use, inside, resulting in the brand being reported to the Advertising Standards Authority.
But the star hasn’t let it slow him down as he has also appeared in a Christmas-themed ad for Nespresso with a playful nod to his football career.
Beckham has also appeared in various adverts for Ninja’s kitchen appliances. His deal with SharkNinja was announced in May 2024 and is understood to be worth £1million.
Also in 2024, Beckham appeared in his first BOSS campaign since signing a mega deal to be its global ambassador.
David has partnered with brands including Lays chips, Fanatics trading cards, Bank of America and Verizon. During the World Cup, he will also star in the McDonalds and Adidas ads
Speaking about his huge deal with fashion house BOSS, he said: ‘Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful.
‘I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.
‘I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.’
The former footballer developed a passion for cooking while playing across continental Europe with Real Madrid, AC Milan and Paris Saint Germain.
Close family friend Eva Longoria previously called David ‘a great cook’ after he gave her tips on how to make a traditional shepherd’s pie.
Beckham also serves as a goodwill ambassador for UNICEF – a role that earned him his knighthood in 2025 – and in 2015 he launched 7: The David Beckham Unicef Fund, his own arm of the charity.
He has also been the face of Haig Club scotch whisky for the last eleven years, advertising the alcoholic drink in a range of promotional campaigns.
More recently David launched his new eyewear collection, a lavish range of seasonal sunglasses and prescription lenses, with a glossy new promotional video, shot on location in coastal Miami.
The star has once again collaborated with Italian eyewear specialists the Safilo Group on his latest venture, with the aim of blending ‘vintage-inspired British elegance with modern Italian craftsmanship.’
Shooting exclusively in south Florida – home of his co-owned MLS franchise, Inter Miami – the former England midfielder takes centre stage while modelling each design in a variety of sunny locations.
Sharing the promotional video with Instagram followers on Wednesday, he wrote: ‘Very proud of how this business has grown and the collections just get better and better.’
David’s association with stylish eyewear dates back to the 2000s and an early ambassadorial role with Police sunglasses.
An insider said: ‘Incredibly his audience is growing, especially in South America and the US because of his career in Spain and his Miami club, he is more in demand than ever’; pictured with wife Victoria Beckham
His own DB eyewear brand came to fruition in 2020, with Beckham and Safilo launching a debut collection of vintage-inspired glasses with clear nods to the 1950s, ’60s, ’70s – and his own fashion designer wife, Victoria.
‘I love glasses and have collected many over the years,’ he said at the time. ‘I went through my own archives – and my wife’s (which she doesn’t know about) – and also visited vintage shops so we could create this range.
‘The way I’ve dressed over the years, I’ve always looked at people like Steve McQueen and Paul Newman, and they were very much part of the inspiration.’
Beckham also revealed a more practical reason for launching his first, branded eyewear collection.
He added: ‘I ride a lot of bikes and I always had a problem with finding glasses with the right type of lenses that were narrow enough to fit under the open-face helmet I wear.
‘That’s one of the styles we created – it’s ideal for anyone who rides a bike.’
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