Patrick Harris will join Roku as senior vice president of global media revenue.
Harris joins the company after serving as president, Americas at Snap Inc. and previously spending 12 years at Meta, including as vice president of global channels. He will be responsible for Roku’s global advertising revenue growth, as well as media innovations.
Harris will be based in New York and will begin the role on March 9. He will report to Charlie Collier, President, Roku Media.
His earlier career included leadership roles at Microsoft, where he worked on search advertising revenue for Bing.Com.
“Patrick has built and scaled high-performing teams, earned the trust of the world’s most sophisticated marketers, and helped grow some of the most influential ad-supported digital platforms in the industry,” Collier said. “His track record driving measurable brand performance and lower-funnel marketer outcomes, combined with sharp strategic instincts and a deeply collaborative leadership style, will strengthen our teams, deepen our partnerships with clients, and accelerate Roku’s CTV strategy. Patrick’s leadership will help us move faster and with greater impact as we continue to focus on being the most performant television advertising platform in the market.”
“Roku is defining the future of TV advertising with the scale, data, and vision to make television a truly accountable, performance‑driven platform for marketers,” Harris said. “I’m excited to join the team, help advance that mission, and deliver outcomes that matter to brands. I came here because Roku has the assets, momentum, and the opportunity to drive impact at a scale few companies can match at such a transformative moment for the industry. It is a remarkable time to shape the future of television with a company uniquely positioned to lead what comes next.”
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