Martha Stewart knows a good thing when she sees it.
So when I heard her mention on her iHeart Radio podcast that she “will not leave the house in the morning” without Alastin HydraTint Pro Mineral Sunscreen, I immediately took note — and added it to my own beauty routine.
Now that Black Friday’s nearly here, the light coverage formula is nearly 35% off — but hurry, as the deal is almost half claimed. (And once it’s gone, there’s no telling whether it’ll be back anytime soon.)
“It really works, and it looks like you have some makeup on,” Stewart said during a conversation with her dermatologist, Dr. Dan Belkin, whom she credits with introducing her to the tinted formula.
She also name-dropped the “great” product during an interview with Page Six Style, saying she uses it on a “daily basis” when she’s not filming.
After trying it out myself, I understand why the domestic doyenne is such a fan. The creamy, blendable formula provides nice light coverage, making it perfect for a no-makeup-makeup look. (I love wearing it with the Merit Bronzing Balm — another discounted, Stewart-used item — for added glow.)
While I rarely re-purchase beauty items, I’ve gone through at least three tubes of the stuff over the years. (After all, when an ageless icon like Stewart tells you she loves something, it’s an immediate add-to-cart.)
It’s not the only one of the octogenarian mogul’s favorites on sale for Black Friday, as we also spotted deals on both her own Elmbiosciences line — which she launched earlier this year — and L’Oréal Paris True Match Lumi Glotion.
“I go through a tube every week,” her makeup artist, Daisy Tote, previously told People, after using it for her star client’s history-making Sports Illustrated Swimsuit Issue cover shoot. “It’s how she gets that dewy look, like she just got a facial.”
For more Black Friday beauty deals you can’t miss, check out our comprehensive guide to the best early sales. After all, you don’t have to wait until the turkey is done and dusted to start saving.
Black Friday FAQs for savvy shoppers
When is Black Friday 2025?
Black Friday officially falls on Friday, November 28, 2025, but be prepared to shop early and extended deals from November into December.
When is Cyber Monday?
The biggest online shopping day of the year is on Monday, December 1, 2025.
Which is better, Black Friday or Cyber Monday?
TLDR: it depends. Black Friday sales may carry higher inventory of popular items that may sell out, like UGGs and the Dyson Airwrap. However, Cyber Monday sales sometimes offer deeper discounts, depending on the retailer.
Is it worth it?
Of course! Black Friday and Cyber Monday still offer some of the biggest sales of the year on must-have tech like AirPods, designer clothing, shoes and accessories, beauty buys and top-rated gifts.
Where can I find the best deals?
Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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