UPDATE, 4/5/25 at 1:54 p.m. ET:
Us Weekly can confirm that Meghan Markle reached out to customers who ordered but would not be receiving the limited edition honey from her first As Ever product launch.
Because of the overwhelming response to Meghan’s new products, orders briefly outpaced the inventory, Us understands. Therefore, a small number of orders were accepted for the honey after the product had already sold out.
Meghan, along with the As Ever team, is proactively reaching out to customers offering refunds and a complimentary item of their choice, Us has learned.
Original story continues below:
Meghan Markle is “so sorry” that some As Ever customers won’t be getting access to her limited edition honey — despite already placing orders for the product.
“My goodness, what a whirlwind this week has been!” Meghan, 43, wrote in a letter shared with consumers. “Thank you for the support. It really means so much to me.”
Screenshots of the apparent letter have been shared on social media and Meghan explained that “due to overselling” some purchasers could not receive their honey.
“Please know the team worked very hard in every department and felt just as sad when we learned what had happened,” she wrote. “I know it’s not the same as the limited edition item you had your heart set on (I would feel the same!) so I would also like to promise you something else.”
Meghan’s note continued: “When our next limited edition item drop happens, you won’t just be the first to know … you’ll be the first to receive it. No need to order, it will come to you in the mail as a gift from me.”
The Duchess of Sussex concluded with a thank you for “understanding” and supporting the As Ever brand. (Us Weekly has reached out to Meghan’s team for comment.)
For those wondering, I will receive a refund AND the option to select a free gift. #MeghanSussex is the epitome of class. #AsEver will be a huge success!! pic.twitter.com/SKGk61cPRB
— Comic Geek 🤓 🇵🇸🏳️🌈 (@WalkerStalker18) April 5, 2025
The same social media user posted a follow-up email from As Ever, confirming that the brand refunded the limited edition honey purchase and offered a gift “free of charge.”
Meghan’s first As Ever launch dropped on Wednesday, April 2, with the limited edition honey selling for $28. There were seven other products included in the drop: a raspberry spread sold for $12 (which has been reviewed extensively on social media), a three-piece assortment of herbal teas for $12 a piece, crepe mix for $14, a shortbread cookie mix with flower sprinkles for $14 and a tin of flower sprinkles for $15.
Us Weekly previously reported that the first As Ever product line sold out in less than one hour after it went live. The honey sold out the fastest, in less than five minutes.
Meghan celebrated the successful launch with a social media message to fans.
“Our shelves may be empty, but my heart is full!” she shared via Instagram. “We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing.”
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