Bethenny Frankel knows what’s worth it.
While she’s tested plenty of products along her journey to becoming an “accidental beauty influencer,” the star still has a major soft spot for L’Oréal Paris.
And while the brand’s drugstore finds are already way more affordable than luxury alternatives, you can score Frankel’s favorites for even less right now thanks to Amazon’s Big Spring Sale. Keep scrolling to try them all (and don’t forget to complete your cart with gems from our guide to the best beauty deals while you’re at it.)
For nearly two years, Frankel’s been gushing about this anti-aging moisturizer, even calling it “probably the biggest beauty discovery I ever made.”
“It is so elite, it is so rich, it is so hydrating … it’s beyond,” she raved on TikTok last fall.
The star was similarly “shooketh” when she tested out this new hyaluronic acid-powered product for a sponsored post last month.
“I’m not kidding … if you said they were $60, I would believe you,” she said. “I promise you this is better than any expensive lip oil.”
We’ve also spotted deals on this dark spot-targeting exfoliant, which Frankel called a “must-have” in another of her famous review videos.
“People always ask me, ‘How do I have the glowy look?’ I exfoliate,” she explained, saying it’s a skincare “step people do not do enough.”
Eyeing Frankel’s lashes? She posted a sponsored launch video for the brand’s new mascara in February, saying that her “lash game is forever changed.”
“For sure they don’t clump … it’s a big deal that my straight lashes are now curled,” she explained.
The “Just B” podcast host name-dropped this celebrity go-to in a recent Page Six Style interview, saying, “It’s not a luxury beauty item in price, but it’s absolutely luxurious.”
Basing your foundation choice on Frankel’s recommendations? The Amazon Big Spring Sale is your chance to score 20% off L’Oréal’s top-rated foundation, which Frankel included in a round-up of drugstore staples on her new website, The List.
Amazon Big Spring Sale FAQs, answered
What is the Big Spring Sale?
Big Spring Sale is a seasonal Amazon sale event targeted at popular products for spring shoppers. Similar to Amazon Prime Day, it discounts a wide range of products.
How long does the Big Spring Sale last?
This sale is a marathon, not a sprint. The sale starts at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31. Shoppers have a full week to score big discounts.
When does the Big Spring Sale end?
The Big Spring Sale ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on April 1 to shop the deals.
Do you have to be a Prime member to shop the Big Spring Sale?
Anyone can shop Big Spring Sale discounts, but Prime members can expect exclusive deals and early access on certain promotions. Interested in finally trying Prime? You can get a 30-day free trial to enjoy Spring Sale savings (plus all the benefits of the subscription) with no strings attached.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July. Page Six Style will have all the latest news here.
What deals should I shop at the Big Spring Sale?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Read the full article here
