Creator-driven media companies and golf-focused media companies are both having a moment, so it is only logical that the creator-focused golf media company Good Good Golf has been able to raise $45 million in a new funding round.
The new round is being led by Creator Sports Capital, alongside partners that include Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
Good Good Golf was founded in Texas in 2020 to create digital and social content focused on golf, and to build a community around that content. The company has more than 1.75 million subscribers across its YouTube channels, and also partnered with NBC Sports and Golf Channel on events like the Good Good Desert Knockout.
The significant fundraise comes as creator-driven media companies spark enormous interest from investors, looking to get involved with the next generation of media companies. Another Texas-based creator-driven company, Dude Perfect, raised $100 million last year to expand their business, while Mr. Beast is seeking to raise hundreds of millions of dollars at his company.
And golf-focused media companies are having a moment, with Pro Shop generating notable Hollywood deals, and Tiger Woods and Rory McIlroy’s TGL seeing early success on ESPN (Good Good Golf is an investor in the TGL’s L.A. team).
“We see Good Good Golf as more than just a media brand—it’s a movement that is reshaping the golf industry,” said Benjamin Grubbs, co-managing partner of Creator Sports. “Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. We’re thrilled to lead this investment and support their next phase of expansion.”
“I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” added Peyton Manning, Founder of Omaha Productions.
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