In a rematch of 2023, the Philadelphia Eagles will take on the Kansas City Chiefs in this year’s Super Bowl LIX, but who will you spot during those commercial breaks?
Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal.
The Eagles will face off against Kansas City for the second time in three years on Feb. 9, after the Chiefs beat the Philadelphia team in 2023. The Chiefs also won over the San Francisco 49ers last year, giving them a chance to go three in a row in 2025.
Notably absent from the lineup will be State Farm, and with it, Arnold Schwarzenegger’s Agent State Farm. The insurance giant pulled its ad in early January following the wildfire devastation in Los Angeles.
“State Farm, its agents and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” a spokesperson told The Hollywood Reporter. “Our focus is firmly on providing to support to the people of Los Angeles. We will not be advertising during the game as originally planned.”
Keep checking back here for updates on the biggest names to expect during the NFL‘s big event.
Matthew McConaughey for UberEats
Matthew McConaughey takes on the likes of Chicago Bears coach Mike Ditka in an ad spot for UberEats this Super Bowl season. Watch out for him practicing his impersonation in the mirror, iconic bushy mustache and vintage Chicago sweater in tow.
Michael Strassner for Doritos
Michael Strassner fights off an alien invasion in an ad for Doritos, which, on YouTube, is playfully titled
DORITOS ABDUCTION. The Modern Family star grips his bag of chips as a spaceship’s supernatural force whisks the snack into the sky, only for the power of the food to blow up the ship midair. Later, Strassner teaches his new alien friend how to pronounce “Dorito.”
Drew Barrymore and Orlando Bloom for MSC Cruises
Drew Barrymore partners with Orlando Bloom in MSC Cruises’ first-ever Super Bowl spot. In the ad, Barrymore sits at a piano on board a ship and tries to bang out a rendition of Madonna’s “Holiday,” while Bloom leans over the instrument looking … tired.
“Was that good?” Barrymore asks.
“Not great,” Bloom tells her.
“Yeah, fair,” she says, and then keeps singing. Per the ad’s logline, MSC cruises is “not just a vacation. It’s a holiday.”
Marshawn Lynch for Dove Men
Marshawn Lynch reps Dove Men+Care in a Super Bowl ad this year. The former NFL star (turned actor) narrates a list of all the places the brand’s sprayable deodorant will protect you: the office, the hiking trail, the locker room, the basketball court, the gym, the dinner restaurant, on your chest, your feet, your armpits and, Lynch narrates, “even down there.”
Willem Dafoe and Catherine O’Hara for Michelob Ultra
Willem Dafoe and Catherine O’Hara, sporting matching tracksuits, are the new villains on the pickleball court. In a new campaign for Michelob Ultra, the actors play a pair of pickleball hustlers looking to score some free rounds from their battered competition, which includes NFL legend Randy Moss, WNBA superstar Sabrina Ionescu and Olympic gold medalist Ryan Crouser. And they’re clearly ready to bring me heat in the ad spot.
Billy Crystal and Meg Ryan for Hellmann’s Mayonnaise
Harry met Sally again in a new campaign for Hellmann’s Mayonnaise. Billy Crystal and Meg Ryan reprised their beloved characters Harry Burns and Sally Albright, respectively, in the ad spot, which sees them re-create their iconic “I’ll have what she’s having” scene from When Harry Met Sally, at the same table where the original moment was filmed 35 years earlier. In the video, Ryan enjoys, like really, really enjoys, a turkey sandwich with Hellmann’s mayo, as Crystal watches on while eating a pastrami sandwich. Sydney Sweeney also made a cameo.
Martha Stewart and Charli XCX for Uber Eats
Martha Stewart and Charli XCX are really trying to just listen and not judge. The two icons star in a new ad spot for Uber Eats, which sees them confessing secrets to each other as part of the new social media trend. After saying in unison, “We listen and we don’t judge,” Stewart quips, “Honestly Charli, when my agent first sent me your name I thought it was the Wi-Fi password.” Charli XCX later adds, “Well, when my agent told me you were doing this I thought you’d be doing the catering.”
Doja Cat for Taco Bell
Doja Cat is determined to be featured in Taco Bell’s new campaign, even though the fast-food chain says it’s looking to make “fans the stars of their big game ad, not celebrities.” The ad spot sees the rapper-singer photobombing costumers in the Taco Bell drive-thru. “For the last time, no famous people,” an employee yells. Doja Cat responds, “I want to be in this ad,” leading to a playful argument between the two.
David Beckham for Stella Artois
David Beckham is setting out to find his long-lost twin brother in a new ad spot for Stella Artois. In the video, the former soccer star’s parents reveal they’ve been keeping a secret from him. “We have something to tell you,” his mother says as his dad adds, “You have a twin brother we never told you about. We left him in America.” Beckham admits he “always knew there was something missing.” His dad says that “something,” was his brother, whom they named, “Other David.” Fans will have to tune into the Super Bowl on Feb. 9 to find out who exactly is Beckham’s twin brother.
Post Malone and Shane Gillis for Bud Light
Post Malone and Shane Gillis are just looking for a good time. In a new campaign for Bud Light, the singer and comedian are seen from a doorbell camera, waiting to be let into someone’s house. “Hello? Come on. Let us in,” Malone says. However, they quickly realize the party is in the backyard. Malone adds, “Oh, they’re out back.”
Shania Twain for Coffee Mate
Shania Twain has teamed up with Coffee Mate as the queen of cold foam. The ad features a new original song from Twain, with the lyrics, “Gimme cold foam! Gimme cold foam! I’m a dancing tongue, and I like the taste of cold foam.” The full lyrics drop Feb. 9, per the coffee creamer brand.
Wanda Sykes and Hailee Steinfeld for Novartis
Hailee Steinfeld and Wanda Sykes are encouraging women to “give breasts the attention they deserve” in a Super Bowl ad for pharmaceutical company Novartis. In the 15-second spot, it shows Sykes standing on a football field and Steinfeld posing on a red carpet while saying, “Let’s give breasts the attention they deserve most.” (Steinfeld is engaged to Buffalo Bills quarterback Josh Allen.) The ad also zooms in on the chests of cheerleaders, Mardi Gras partiers and other women having fun. Sykes is a breast cancer survivor and revealed in 2011 that she elected to had a mastectomy as a result.
Eli and Peyton Manning for FanDuel
Eli and Peyton Manning may have their own Super Bowl rings (two apiece) but they’re ready to see which Manning can win the kick of destiny. In the FanDuel ad, the Hall of Famer and former quarterback for the Indianapolis Colts and Denver Broncos Peyton will go against his brother Eli, former New York Giants quarterback, during Fox’s Super Bowl Pregame Show. During the show, they will each attempt to kick a 25-yard field goal. Should neither win in the three rounds, the winner will be whoever kicked it closest to the center.
“You can’t ruin my destiny Peyton! Not this time. I’m 44 now,” Eli says in the comedy ad.
“Oh I will,” Peyton responds as they prep to compete.
Antonio Banderas for Bosch
Antonio Banderas co-stars in Bosch’s upcoming ad alongside an actor who portrays the late WWE star Randy Savage, who died in 2011 at 58. In the 15-second teaser, the actor can be seen wearing a classic tuxedo, offering to open a jar of pickles for the wrestler struggling to open the lid. When the wrestler thanked Banderas, the actor said, “Thank Bosch for putting us in the same big game commercial together.”
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