Spotify is making a big move into fitness.
The audio company has partnered with Peloton to give paid users access to more than 1,400 on-demand workout classes from Peloton instructors within the Spotify app. The classes will include outdoors runs, strength, cardio, yoga and meditation but will not include workouts on the Peloton bike. The feature launches April 27 and will include content in English, German and Spanish.
The move comes as Spotify has already seen increasing interest among its userbase in fitness. The platform includes more than 150 million active fitness playlists for users to listen to while working out. Roman Wasenmüller, Spotify’s vp, global head of podcasts, told The Hollywood Reporter that the existing health and wellness content on the app, populated by video and audio of mediation, yoga and strength workouts made by outside creators, has been seeing 30 percent growth year over year.
Adding in more fitness is a step to increase time spent on the platform, as well as to potentially pull in more users. It also fits into Spotify’s big push into video, which has included bringing more video podcasts, as well as making it easier for outside creators to earn money for their content on the platform. As part of the April 27 launch, Peloton will also include videos and music playlists for free users from creators including Yoga With Kassandra, Chloe Ting and Pilates Body By Raven.
“It’s truly another way to deepen value for hundreds of millions of subscribers and users, but also making sure that they just have more moments per day covered with Spotify serves them,” Wasenmüller said.
Spotify does not currently have plans to invest in its own health and wellness content, Wasenmüller said, but the company is open to more partnerships in that space. He did not comment on the financial terms of the partnership with Peloton.
“I think this is truly just the beginning. It’s basically the first step to expand the catalog, but also just set a flag and say, like we’re serious about this, that’s what we’re going to invest in,” he said.
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