March 26, 2026 4:23 pm EDT

Nicole Kidman’s curls are coming back stronger than a ’90s trend.

The star’s been embracing her natural ringlets lately — and Vegamour products, including the brand’s currently on-sale Gro Hair Serum, might be partially to thank.

She once called the bestselling formula her secret to “thicker, fuller” and more “vibrant” hair, per a press release.

“RHONJ” star Margaret Josephs is also a fan, once telling Page Six Style: ““I have struggled with fine hair all my life, and I started using Vegamour and it made a huge difference! I have new baby hairs sprouting everywhere.”

The brand claims the serum helps reduce shedding and promotes thicker, fuller-looking hair. (With consistent daily use, many people see results in three to four months, according to the company.)

Kidman’s such a fan of the brand, she even invested in it — and told WWD in 2022 that she’d been using its products “religiously.”

“My natural curls are coming back,” she raved, while discussing the brand’s Foundation Kit, which includes the Gro Scalp Detoxifying Serum and the Gro Revitalizing Shampoo and Conditioner.

Paige DeSorbo’s also a fan of the latter product duo, which helps strengthen thinning strands to support healthier-looking hair.

“I get my hair done a lot, so people are always around my hair and smelling it, and [with] that shampoo I get so many compliments on how good it smells,” the “Giggly Squad” host told us last year.

For more great deals, be sure to check out our guide to the rest of the major beauty markdowns at Amazon’s Big Spring Sale (and some great fashion finds, too).

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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