Mobile gaming giant Scopely has struck a definitive agreement to acquire a majority stake in Loom, the Istanbul-based development studio behind Pixel Flow!, a mobile puzzle game that launched in late 2025 and has already been played by more than 10 million people globally.
Founded by CEO Kübra Gündoğan and chief technology officer Emre Çelik last year, the company’s game became the only casual game released in the last 12 months to break into the monthly top-20 grossing charts in the U.S., according to Scopely.
Financial terms of the deal were not disclosed, but it is understood that the deal features a multi-year, performance-based structure that values the business in excess of $1 billion. The Pixel Flow! team closed a seed financing round last year that included such investors as Arcadia Gaming Partners.
“Pixel Flow! is only a few months into its journey, yet it’s already reached millions of players and climbed the top-grossing charts at remarkable speed,” said Tim O’Brien, chief revenue officer and board member at Scopely. “The combination of creativity, willingness to iterate, and immediate traction in the mobile game space is extremely rare and impressive, and we believe this team has a bright future ahead.”
He concluded: “We are constantly exploring opportunities that could bring more world-class teams and game franchises into our operating system, and this investment signals our ongoing commitment to being a leading partner in the space.”
The Turkish studio team also touted the outlook post-deal. “Our focus as a team has always been on developing games that deliver innovative and distinctive experiences, and as a result of this mindset, Pixel Flow! was born,” said Gündoğan. “To us, the game represents an entirely new form of entertainment for players, and the positive reception has been extremely rewarding.”
She added: “In our conversations with Scopely, their confidence in our hybrid-casual game-making was incredibly affirming. Scopely shares our passion for games and brings deep experience in developing and scaling products, all while caring about players. Their unique ecosystem will allow us to maintain our creative autonomy while also learning from each other and continuing to build games that can become a meaningful part of players’ lives for the long term. … This partnership marks the beginning of a new chapter for everything we aspire to create.”
The deal also expands Scopely’s development capacity in Turkey, which it called “one of the most vibrant games hubs in the Europe, Middle East, and Africa region, known for world-class game talent.”
Arcadia managing director Akin Babayigit emphasized: “Having invested in the company just months ago, to exit at a billion-dollar-plus valuation is a phenomenal result. It’s been a privilege to have a front row seat to the team’s rapid growth and success and see them become the latest Turkish startup to reach unicorn-level status.”
He concluded: “Scopely has a proven ability to grow games into enduring global franchises, and this investment provides a great platform for the team to continue to build and grow while preserving the creativity that made the game stand out from the start.”
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