Holywater, an AI-first vertical video company, has acquired visual effects company Jeynix, The Hollywood Reporter has learned exclusively. And from here on out, Holywater will be known as Holywater Tech.
Holywater is the tech company behind microdramas platform My Drama, books platform My Passion, and AI streaming platform My Muse. Holywater operates out of the Ukraine, where it was founded, but targets the U.S. vertical video market. Jeynix is described as a high-end AI-assisted production team specializing in hyper-realistic visual effects and performance preserving techniques for video. The addition of “Tech” in its rebrand is to “better reflect its technology-first identity, an emphasis the company has prioritized from the beginning,” THR is told.
Jeynix is being brought in to “deliver cinematic-quality visuals at scale,” Holywater Tech says. It will keep the budgets low — a must in microdramas — and allow for “rapid localization across markets in a matter of days.”
Holywater Tech has been making headlines in recent months. Last month, it announced a new financing round — its largest to-date — at $22 million. The investment came from U.S.-based companies.
In October 2025, Fox Entertainment announced that it was taking an equity stake in the company and would be collaborating with Holywater to produce more than 200 shows over the next two years. A few months later, in January 2026, Fox Entertainment entered a multiyear partnership with YouTube super-creator Dhar Mann to create and produce an initial slate of 40 narrative-driven titles set to debut on My Drama.
Jeynix was founded just last year. It specializes in facial animation, face replacement, de-aging, and lip-sync. Watch a demonstration below:
“Holywater Tech aims to build a category-defining entertainment company that brings together creators’ imagination and cutting-edge technology, especially AI, to unlock new creative possibilities at scale. Jeynix demonstrated a level of visual truth and performance preservation like face matching, that we simply couldn’t find elsewhere,” Bogdan Nesvit and Anatolii Kasianov, co-founders and co-CEOs of Holywater Tech, said in a statement. “Bringing this expertise in-house allows us to reinvest our production budgets into significantly higher quality, faster iteration, and more consistent results across our slate.”
“We’re thrilled to keep building with Holywater Tech,” Nemir Yevhen, Jeynix founder, said. “By bringing Jeynix’s AI-assisted creative tools to a larger platform, we’re giving audiences new ways to jump into the content and make each scene their own.”
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