What do producers need to succeed in a global and competitive industry in the streaming age? That has been a recurring theme this week during the sixth edition of Iberseries & Platino Industria in the Spanish capital, Madrid.
And it was a topic that came up during a panel entitled “Inside Banijay’s Scripted Strategy: The Engine Behind Global IP.” The recipes that creatives gave included authenticity, passion, and even obscurity.
Simone Oliviera, development & new business director at Banijay’s Brazil banner A Fábrica, was asked how she and her team make globally appealing programming. Her take: “Be
authentic to your country to be universal.”
After a reel showed off such...
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