Does this mascara rule? Lala Kent and hundreds of thousands of Amazon shoppers think so.
The “Vanderpump Rules” alumna has been raving about the viral lash maker for years, including in one Amazon Live in 2023, in which she shared, “I like to look like I’m rich, but ball on a budget.”
Same, same, but during Prime Day, the lash maker is just $4, a perfect add-to-cart if we ever heard one. And while one of the best beauty deals on the internet, it has a staggering amount of five-star ratings, especially for a budget find.
“I love this wand because it allows the lashes to stand alone, they don’t follow each other [and] they don’t become spider legs,” the Bravoleb shared in another Live last year.
Besides black, Lash Princess comes in burgundy, brown and plum colors — and is free of parabens, gluten, and is cruelty-free.
Shoppers love it for giving them the look of false lashes without the hassle, and for not flaking or irritating sensitive eyes.
“The formula applies smoothly without clumping, and the brush does an excellent job separating and lifting lashes for a fuller, false-lash effect,” reads one review, and that even after multiple coats, it stayed “lightweight and comfortable” all day.
A second shopper among the 281,000+ five-star reviews claims it’s the best mascara as well.
“It adds incredible length and volume, and it makes my lashes look much fuller and more defined,” they wrote.
Prime Day FAQs, answered
When is Prime Day?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s premier sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
Read the full article here
