America’s Sweethearts are adding a little more sparkle to their iconic look — and fans can shop it.
The partnership between Kendra Scott and the Dallas Cowboys Cheerleaders is continuing, following the success of the brands’ first joint collection last year. Now, the jewelry powerhouse is introducing a new lineup of designs that will be worn by the 36 members of the legendary squad during the 2026–2027 season.
“As a Texas-founded company, this collaboration is especially meaningful because it brings together two iconic brands with deep roots in our home state,” Kendra Scott exclusively told Page Six Style.
“I have always believed that sports create a sense of belonging,” she added. “We designed this collection to elevate how fans express their team pride.”
Leading the latest drop is the Bella Stud, a history-making addition to the team’s signature Western-inspired uniforms that the Austin-based jeweler said she’s “especially excited” about.
While Dallas Cowboys Cheerleaders have traditionally performed in more minimal earrings, such as small pearls or diamond studs, Scott’s style marks the first standardized earring created specifically for the squad’s iconic game-day ensembles.
“The Bella Stud is classic and versatile,” she explained. “As designers, we know the most iconic pieces stand the test of time. The Dallas Cowboys uniform is one of them — a symbol of heritage, confidence and American style.”
The Bella Silver Stud Earrings feature cubic zirconia accents surrounding a custom-cut crystal center, delivering a glamorous yet versatile design that works well beyond the stadium. Priced at $85, the sparkling style is meant to become an everyday favorite for everything from date nights to special occasions.
Scott says the “easiest way to re-create” the cheerleaders’ look is by pairing the Bella Earrings with pieces from her brand’s third Dallas Cowboys-inspired collection.
“Designed with signature team colors and elevated details, the styles offer a modern take on game day style,” she told us, adding that the line “transitions effortlessly from the stadium to everyday street style, allowing fans to celebrate every moment of the season with confidence.”
The newest Kendra Scott x Dallas Cowboys Cheerleaders collection goes beyond earrings, as it also includes several statement-making pieces inspired by Texas pride, stadium lights and the excitement of game day.
Among the highlights? The Cassidy Silver Enamel Statement Necklace, which combines a paperclip chain and toggle closure with a bold enamel-and-mother-of-pearl star centerpiece.
There’s also an Elton Silver Star Cuff Bracelet that features delicate star details and intricate etching — and even arrives in a co-branded pouch — plus an Elisa Silver Dallas Multi Strand Necklace with a subtle “Dallas” detail on the back.
The campaign also celebrates the personalities behind America’s Sweethearts, starring cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller and Kylie Dickson. Their growing fan base has been fueled by appearances in the Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders,” which brings viewers behind the scenes of the demanding world of professional cheer.
The collection mirrors the team’s signature style: bold, feminine, polished and unmistakably Texas. From the field to everyday fashion moments, Kendra Scott’s latest designs invite fans to embrace a little piece of the Dallas Cowboys Cheerleaders’ magic — no jump splits required.
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