Kanye West released a bizarre Super Bowl ad promoting his fashion line Yeezy that raised plenty of eyebrows that came after a days-long binge of tweets in which he made repeated anti-Semitic remarks, ultimately deactivating his account.
The strange, brief clip — which aired on the heels of controversial comments condemned as racist, sexist, tone-deaf, misogynistic and ignorant by social media users and multiple celebrities — was shot on West’s iPhone and appeared to have been taken at the dentist’s office.
West, 47, claimed he had to film the ad on his mobile phone after blowing his entire Super Bowl ad budget on his ‘new teeth’.
‘I spent all the money for the commercial on these new teeth,’ West said, smiling for the camera and wearing sunglasses. ‘So, once again, I had to shoot it on the iPhone.’
‘Um. Umm. Umm,’ West continued before definitively directing viewers to his brand’s website. ‘Go to Yeezy.com.’
Fans took to X to share their reaction to the odd advertisement, with one calling it a ‘cringe-worthy spectacle.’
Kanye West released a bizarre Super Bowl ad for his fashion line Yeezy
This new smile appeared slightly more textured than the $850k titanium teeth he was rocking last year
‘Kanye West’s Super Bowl commercial was as awkward as his recent X posts. Filmed on his iPhone while getting new teeth it was a cringe worthy spectacle,’ one person wrote.
‘Kanye spent “all the money” on a Yeezy Super Bowl commercial and this is how it turned out,’ another wrote along with a clip of the ad.
‘New Kanye West Super Bowl LIX ad,’ another wrote with a crying emoji. ‘So strange super bowl ad.’
Others were angered to see that Kanye was able to gain air time following his recent vile anti-Semitic rant on X.
‘Unbelievable that Kanye West gets a Super Bowl commercial after he says he loves Hitler. Absolutely unacceptable,’ one wrote.
In recent days, West made numerous posts mocking Jews while praising Adolf Hitler and sharing photos of Swastikas.
In one post, he called himself a Nazi, and in another he wrote ‘I love Hitler. Now what b****es.’
That tweet prompted one to respond: ‘How was Kanye West even chosen to do a Super Bowl commercial in the first place? Kanye West is old news. Can our country not do better with anything? America is at her lowest.’
‘I spent all the money for the commercial on these new teeth,’ West said, smiling for the camera. ‘So, once again, I had to shoot it on the iPhone’
The musician wore sunglasses as he lay on the dental chair
This new smile appeared slightly more textured than the $850k titanium teeth he was rocking last year (pictured)
Among numerous posts mocking and belittling Jews were several pro-Nazi posts. ‘I’M A NAZI,’ West confessed, shortly after posting, ‘I LOVE HITLER. NOW WHAT B****ES’
West said he wanted to ‘normalize talking about hitler’ amid his stream of offensive posts
Fans took to X to share their reaction to the odd advertisement, with one calling it a ‘cringe-worthy spectacle’
This new smile appeared slightly more textured than the $850k titanium teeth he was rocking last year.
Variety reports the television ad did not air nationally but the Los Angeles market did feature the advertisement. Similar to 2025, Kanye released a Super Bowl ad for Yeezy last year that was also shot on an iPhone.
The new Yeezy drop features West’s T-shirt collaboration with Sean ‘Diddy’ Combs’ clothing line, the Sean John brand.
West recently revealed he intended to split the profits from the collaboration with Diddy ’50/50′, which he said they discussed prior to his arrest last year.
‘YEEZY SEAN JOHN COLLAB AVAILABLE @ YEEZY.COM ME AND PUFF SPLITTING THIS 50/50 LIKE WE DISCUSSED BEFORE THEY LOCKED HIM UP,’ he wrote on Instagram on Friday.
Diddy is currently behind bars at the at the notorious Metropolitan Detention Center following his arrest last year on sex trafficking, racketeering and prostitution charges. He’s been denied bail multiple times.
He has vehemently denied all of the allegations since they first came to light and pleaded not guilty after charges were initially filed.
Kanye, meanwhile, did not let the let the Super Bowl stop him from tweeting Sunday, taking a shot at his longtime rival Taylor Swift, while peppering in more anti-Semitic sentiments.
Variety reports the television ad did not air nationally but the Los Angeles market did feature the advertisement; pictured 2024
West said, ‘IF ITS ABOUT THE CULTURE … WHY ARE WE LETTING TAYLOR SWIFT BE SEEN ON TV SINGING A SONG ABOUT TAKING A BLACK MAN DOWN AND ACCUSING OF THINGS THAT CAN TAKE A BLACK MAN DOWN FOR LIFE.’
West was seemingly making reference to Taylor Swift at last week’s Grammys dancing to Kendrick Lamar’s Drake diss track Not Like Us.
Lamar did not get out unscathed, as West said of the Super Bowl Halftime headliner Kendrick Lamar, ‘KENDRICK IS BEING USED BY THESE WHITE PEOPLE AND JEWS AND SO AM I.’
West also addressed a disclaimer X/Twitter added to his account on Sunday amid multiple days of tweets taking aim at a number of fellow celebrities, races, religions, body types, domestic violence victims and other sensitive topics.
The warning read: ‘Caution: This profile may include potentially sensitive content. You’re seeing this warning because they post potentially sensitive images or language. Do you still want to view it?’
West alluded to the disclaimer, urging X/Twitter owner Elon Musk to let him keep his account.
West said, ‘AS I TWEET IN CODE WORDS AND KISS ELONS A** AND BEG HIM TO NOT CANCEL MY ACCOUNT.’
West subsequently took to the platform in a video in which he appeared calm and docile amid the litany of eye-raising statements.
Meanwhile, West didn’t let the Super Bowl stop him from tweeting Sunday, taking a shot at his longtime rival Taylor Swift, while peppering in more anti-Semitic sentiments
Swift pictured in New Orleans taking in the same at the Caesars Superdome
The Grammy-winning artist said he was spurred to say he is of sound mind, amid the cacophony of statements that offended widespread groups of people the past few days.
‘I know you’re all thinking I’m going something through right now and I’ve got bags under my eyes and s***,’ a groggy West told is followers.
He added, ‘I wouldn’t want nobody to like, do an intervention on me – that’s why I wanted to put this video up cause you’re all thinking, “Ye really going it through something right now. Somebody need to go get them or go take his Twitter and stuff like that.”
‘But I’m just telling you calmly that I am in a good space – I’m really in a positive space, it’s cathartic.’
Following a weekend of condemnation from social media users after a torrent of controversial statements, West said he wouldn’t take back a single tweet.
‘I got my ideas out – that’s all that happened and that was very freeing for me,’ he said. ‘And it was worth everything – it was worth everything to do that.’
West on Sunday evening announced that he was ‘logging out of Twitter,’ and a subsequent search of his name revealed the account no longer existed.
West, in his last tweet Sunday, appeared to be on OK terms with Musk, writing, ‘I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board.’
West again took aim at Swift, who he famously stage crashed at the 2009 MTV VMAs
Swift appeared dismayed as her beau Travis Kelce’s Chiefs were dominated by the Philadelphia Eagles during Sunday’s game
West also addressed a disclaimed X/ Twitter added to his account on Sunday amid multiple days of tweets taking aim at a number of fellow celebrities, races, religions, body types, domestic violence victims and other sensitive topics.
West subsequently took to the platform in a video in which he appeared calm and docile amid the litany of eye-raising statements
West told his 33 million X/Twitter followers in a clip, ‘I’m just telling you calmly that I am in a good space – I’m really in a positive space, it’s cathartic’
David Schwimmer, 58, took to his Instagram page on Saturday to urge the Tesla CEO to ‘stop giving him a megaphone’ on the platform; seen in 2024 in NYC
‘Or the fact that there is not sufficient OUTRAGE to remove and ban him from all social media at this point. Silence is complicity,’ David concluded in his message to Elon
As of Sunday night, Schwimmer’s account had been suspended on X
West said of his tirade: ‘It was like an Ayahuasca trip. Love all of you who gave me your energy and attention. To we connect again. Good afternoon and goodnight.’
Milo Yiannopoulos, who owns Tarantula – a talent management company that reps both West and his partner Bianca Censori, according to The Hollywood Reporter – confirmed that West was taking an indefinite break from the social media platform.
‘Ye has deactivated his X account for the time being,’ Yiannopoulos said on X/Twitter Sunday evening.
West’s spokesperson Yiannopoulos told Dailymail.com on Sunday via email, ‘We just want to be clear he deactivated and was not banned.’
Prior to deactivating his account, West said he ‘just saw a video of’ Kodak Black looking worse for wear, and noticed he had been wearing a Donda chain from his Yeezy fashion line. West said in a subsequent clip that this led him to interpret it as a sign to board a flight to Florida to help his fellow musical artist.
Other artists West remarked on during his stream of tweets Sunday included Travis Scott, R. Kelly and Sean ‘Diddy’ Combs.
West’s anti-Semitic tweets were too much to stomach for Friends star David Schwimmer, 58, who made a direct appeal to Elon Musk to remove the bigoted rapper from the social media site.
He said West’s ‘sick hate speech results in REAL LIFE violence against Jews’ and noted that West has more followers on X than there are ‘Jews in existence.’
As of Sunday night, Schwimmer’s account had been suspended on X. It’s unclear what led to the suspension and how Schwimmer’s account was suspended while West’s continued posting until he allegedly deactivated it himself.
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