After taking over Malibu Pier early Friday evening to present its summer 2027 runway presentation, Zegna brought the party to West Hollywood’s Bar Marmont for a post-show celebration lit up by a surprise performance by the Sparks.
Front row stars from the worlds of fashion, film, music and sports including Rami Malek, Stellan Skarsgard, Paul Dano, Roman Coppola, Gael García Bernal, Kevin Love, Ludwig Goransson and others turned up on Zegna’s curated scene, which was designed to “blur the line between fashion show, cinema and cultural gathering.” To accomplish this, Zegna recruited Ron and Russell Mael and their Sparks band — on a night off from their international tour — to perform a rousing set that got the crowd dancing.
Meanwhile, a big screen mounted against the backdrop of Bar Marmont reflected films by accomplished auteurs like Federico Fellini (La Dolce Vita, Amarcord, Roma), Luchino Visconti (Conversation Piece), Michelangelo Antonioni (L’Eclisse), Ettore Scola (C’eravamo Tanto Amati), Lina Wertmüller (Swept Away), Franco Brusati (Dimenticare Venezia), Salvatore Samperi (Malizia) and others.
The scenes played were not accidental as many of the moments informed the creative choices of Zegna artistic director Alessandro Sartori as he designed the collection, which the brand said was “shaped by the spirit of summer and Zegna’s continued dialogue between Italian craftsmanship and the world around us.” (See photos of the runway presentation here.)
Speaking of dialogue, Zegna wanted to place an emphasis on intimacy and staying in the moment so personal photography was not permitted inside the party, a rarity for a Los Angeles gathering. Luckily for us, a professional photographer was allowed to capture what it looked like inside and those images are below.
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