February 2, 2026 11:59 am EST

Hoda Kotb is spreading tidings of comfort and joy — starting with comfortable jeans.

While the star journalist tells Page Six Style she rarely shops for herself, her favorite gifts to give (and get) include Rag & Bone’s “insane” Miramar Pants, a viral style that looks like denim but is actually crafted from cleverly printed cotton terry cloth.

“The best pair of jeans I’ve ever put on [and] probably ever will put on,” she says of the “A-plus-plus” pants, which also landed on Oprah Winfrey’s “Favorite Things” list this year.

Kotb recently joined fellow Q50 ambassadors Kathy Hilton and Stacy London at a QVC event in NYC, discovering nifty new products like the Sharper Image Pulse Cupping Massager she “definitely” wants to try. (“I feel like it would be life-transformative for me,” she quips.)

When it comes to getting ready for NBC’s cameras, however, the former “Today” host follows a tried-and true routine, which includes her beloved Keys Soulcare Let Me Glow Illuminating Serum.

“I’ve been hooked on that, so that’s one of my stocking stuffers,” she says of the “glowy” product from Alicia Keys’ beauty brand, which doubles as a makeup primer.

Kotb’s also partial to Thrive Causemetics Liquid Lash Extensions Mascara — a tubing formula she says “never smudges” — and Pat McGrath Labs Divine Cream Blush: Legendary Glow Color Balm.

Having appeared on “Today” since 2007, the star’s had plenty of on-camera moments to prep for — and exchanged plenty of memorable holiday gifts with her co-hosts along the way.

“[Savannah Guthrie] has given me a ring that says ‘love,’ which I love dearly, and another one that says, ‘I’m here always,’” she recalls. “Jenna [Bush Hager] usually gives pajamas, and I like those, too!”

But as the founder of the empowering Joy 101 app and author of “Jump and Find Joy,” Kotb knows the holiday spirit goes well beyond gift-giving.

When asked for her top advice for spreading joy this season, she says her “No. 1” tip comes down to positivity and manifesting the best.

“Life is about where you fix your gaze, so I think you have to decide what you want to see,” she says. “I think that’s an important part of joy.”

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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