Celebrity Courtside Fashion Fuels Some of the NBA Finals’ Most Viral Moments

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Thanks to cool-girl luxury labels, à la Aviator Nation and Veronica Beard, high-end team gear has been slowly inching its way into arenas, but nothing could’ve prepared for the full-on fashion show that’s come from this NBA season’s Celebrity Row. Between Chalamet and Jenner’s coordinating Canadian tuxedos and the witty tees Alana Haim DIYed for Taylor Swift, Mariska Hargitay, Este Haim and herself, the 2026 season, namely the Finals, is changing the way we think of traditional sports merch.

A Knicks game regular, Chalamet’s been turning out head-to-toe Chrome Hearts looks all season long. To Game 3, the actor swapped his staple Mini Uggs for a bespoke pair of boots Chrome Hearts created in collaboration with Timberland, another brand sparking a significant courtside presence. The morning after Game 4, OG Knicks superfan Spike Lee also posted a photo of his custom Timbs on Instagram, fitting given the legendary filmmaker fronted Timberland’s Fall/Winter 2025 campaign, “Advice of an Icon.”

And while neither Chalamet nor Lee’s exact boots are widely available, Timberland happens to sell a pair of Classic Timbs in Dark Blue Nubuck that are very Knicks appropriate.

Keeping on the Timmy train for one moment more, the actor’s notable vintage pulls mean he isn’t always so on the nose with his courtside wardrobe. To the May 6 game, Chalamet sported an Avirex moto jacket in Knicks’ orange. Nowhere does it say “Knicks;” nevertheless, the ’90s designer find is undeniably an ode to his team.

Now, let’s talk that historic Game 4. While famous Knicks fans have been showing up to the championship series by the dozens, Wednesday’s game took the A-list roster — and its accompanying fashion moments — to a whole new level. Two words: Taylor Swift.

Matching with the Haim sisters and Hargitay, Swift’s witty homemade tee reads “Stevie Knicks,” while the others read “Knickelback” and “Knicole Kidman.” Less than 24 hours later, they’ve already sparked a number of dupes on Etsy.

As for Swift’s full look, she paired her top with a pair of Slit Jeans by Area and, unsurprisingly, sizes are quickly selling out at Shopbop.

Below, see a few more stylish Knicks apparel standouts. (And if you’re on a time crunch — Game 5 is Saturday, after all — take a peek at Amazon’s New York Knicks Fan Shop, with officially licensed merchandise delivered as early as tomorrow.)