A famous Aussie influencer and popular Sydney-based brand are embroiled in an online feud after a planned collaboration turned sour – with both sides going public with their different version of events.
Sarah Stevenson – better known as Sarah’s Day – took to Instagram on Saturday to reveal that her much-anticipated collaboration with fragrance company Who Is Elijah had come to an unexpected end.
‘Two years ago they reached out to me to make a fragrance with them and, as you know, I have documented the entire process,’ she said in the viral clip.
‘You guys have come along on the journey and we were all really excited.
‘Unfortunately it’s no longer happening and I’m sure you’re asking why, and honestly we are asking the same question. We don’t have the answers for you,’ she said.
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A social media star and popular Sydney-based brand are embroiled in online drama after a planned collaboration turned sour
Sarah’s fans poured into the comments section to support the mum-of-three, while also questioning what happened behind the scenes and if there was a contract in place.
In response, the influencer claimed: ‘Unfortunately I just started making content in good faith because I was so committed and excited…. contract is only really useful once the product was launched.’
However, the online rant backfired when Who Is Elijah’s CEO Adam Bouris hit back, calling Sarah’s claims ‘absolutely rubbish’.
Adam claimed that Who Is Elijah offered for Sarah to continue the fragrance with her own brand, which he claimed she declined.
‘I would tread carefully here,’ he wrote.
In response, Sarah and her husband Kurt Tilse attempted to put out the fire, saying that, although they believed the situation being handled badly, the mumfluencer hadn’t ‘said a bad thing’.
‘Put yourself in my shoes,’ Sarah addressed the CEO.
She added: ‘I’ve been promoting this and working on it for over 24 months.
Sarah’s fans poured into the comments section to voice their support of the mum-of-three, while also questioning what happened behind the scenes and if there was a contract in place
‘We are a growing business, and I made the decision to cease the collaboration as a business decision. No hate to Sarah, I wish her all the best’
‘I would have really appreciated a call or even an email to me. Not an email to one of my team members after being ghosted,’ she said, adding: ‘My own team had to call me and tell me the news.’
Her partner Kurt added, ‘Sarah hasn’t said a single thing bad … She has simply let her community know that it’s not going ahead.’
Who Is Elijah founder Raquel Bouris then also joined the online conversation surrounding the failed deal to explain her side of the story, branding some of Sarah’s claims ‘untrue’.
‘We ended a contract well within the agreed terms, there was no breach … The idea that two years of work went into this is simply untrue,’ she said in an Instagram video posted on Sunday.
Raquel went on to say that the project only started in May 2024 and involved a minimal amount of hours that she could count ‘on one, maybe two hands’.
‘There’s no scandal here, no villain. Just a strategic decision for the future of my business, one I fully stand by,’ she added.
Speaking exclusively to Daily Mail Australia, Raquel said that she had seen a lot of online hate following Sarah’s initial video.
‘I received a lot of mean messages and negative comments across my socials and Who Is Elijah.
Who Is Elijah founder Raquel Bouris then also joined the online conversation surrounding the failed deal to explain her side of the story, branding some of Sarah’s claims ‘untrue’
‘This is not something we have experienced before,’ she said, before adding that it ‘hurt her soul’.
‘It didn’t need to be a scandal, it’s sad the other party is fueling a negative story in the comments,’ she said.
‘I don’t have an issue with the video she posted at all – but the comments we have seen from her on the post she did, plus old videos of her in our office to further fuel the negativity is not ok.’
‘We are a growing business, and I made the decision to cease the collaboration as a business decision. No hate to Sarah, I wish her all the best.’
Sarah was approached for comment.
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