The fashion industry is going for the gold.
Ahead of the 2026 Milan-Cortina Winter Olympics, a flurry of brands partnered with Team USA on actually stylish merch, from après-ski knitwear to the athletes’ official Ralph Lauren looks.
Whether you’re waiting for action on the slopes, half-pipe or ice rink (or simply watching for the opening ceremony and celebrity cameos), we’ve rounded up the best sporty-chic bets below.
If there were an Olympics of marketing, Skims just might be in contention for a gold medal. Kim Kardashian’s buzzy brand launched its fourth Team USA capsule collection this month, with an ad campaign starring several Olympic and Paralympic athletes. The designs combine the brand’s signature buttery soft fabrics and curve-hugging silhouettes with all-American iconography.
Skims for Team USA Olympic Shrunken T-Shirt
Skims for Team USA Cotton Jersey Olympic Cami
Skims for Team USA Olympic Long Sleeve T-Shirt
49ers WAG-turned-entrepreneur Kristin Juszczyk knows a thing or two about game-day style. She’s outfitted the likes of Taylor Swift, Olivia Culpo and Simone Biles in her custom creations, and after launching her Off Season label in collaboration with the NFL, she recently expanded to the NBA, WNBA and (you guessed it) the Winter Olympics. True to form, the new drop features patriotic versions of the color-blocked puffers Swift helped put on the map.
Off Season x Team USA Unisex Quarter-Zip Sherpa Pullover
Off Season x Team USA Unisex Puffer Jacket
Off Season x Team USA Women’s Cropped Puffer Jacket
Leave it to J.Crew to put a preppy spin on Olympics merch. The brand teamed up with US Ski & Snowboard on a line of ’70s- and ’80s-inspired knitwear, accessories and more. Just be sure to shop fast, as these retro styles will likely to sell out well before the opening ceremony.
J.Crew US Ski & Snowboard Graphic Sweater
J.Crew US Ski & Snowboard Fair Isle Rollneck Sweater
J.Crew US Ski & Snowboard Warm-Up Fleece Pullover
No brand’s as synonymous with Team USA as Ralph Lauren; after all, the timeless label has dressed all of the American Olympic and Paralympic athletes for nearly two decades. Several similar styles are available for the public to shop as well, no Olympic trials required.
Polo Ralph Lauren Team USA Performance Mesh Polo Shirt
Polo Ralph Lauren Team USA Fleece Mockneck
Polo Ralph Lauren Team USA Flagbearer Jacket
Dreaming of big wins for Team USA? Stay comfy while you watch, thanks to this collection of oh-so-soft designs — including an American flag take on the blanket stars like Khloé Kardashian and Hailey Bieber love. (If your furry friend wants to get in on the fun, too, there’s even a Team USA dog bed.)
Barefoot Dreams CozyChic Team USA Stars and Stripes Socks
Barefoot Dreams CozyChic Team USA Stars and Stripes Throw
Barefoot Dreams CozyChic Team USA Stars and Stripes Beanie
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Read the full article here
